Killaloe company wows luxury tourism market

Killaloe-based Secret Ireland Escapes was among of Irish tourism groups at Cannes, in the south of France, for this year’s International Luxury Travel Market (ILTM).

ILTM is an invitation-only event for the global luxury travel industry – which was attended by more than 1,450 travel agents and decision-makers working in the luxury travel sector, as well as leading luxury travel editors and journalists, from 75 countries across the globe.

ILTM takes place each year at the Palais des Festivals in Cannes. The busy four-day event involves a programme of one-to-one appointments and networking sessions – providing an opportunity for the Irish tourism enterprises to meet, and do business with, the travel agents who design unique, luxury travel itineraries for high net-worth international clients.

Secret Escapes was one of 10 Irish businesses invited by Tourism Ireland to participate in the Cannes event.

Siobhán McManamy, Tourism Ireland’s head of co-operative marketing, said: “Our participation at this year’s ILTM in Cannes was an excellent platform for Tourism Ireland and our partners to showcase the superb luxury tourism product on offer right around Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf.