Wild Atlantic Way ‘ideal location’

Phil Spencer, co-presenter of the hit Channel 4 TV series Location Location Location, and Classic FM, one of Britain’s largest radio stations, has linked up with Tourism Ireland to showcase Clare and the Wild Atlantic Way as the ideal ‘location’ to British holidaymakers this autumn.

As part of its autumn campaign in Britain, Tourism Ireland has been working with Classic FM and Phil Spencer to produce four online films – including one film all about the Wild Atlantic Way. The films will be promoted on the Classic FM website over a four-week period, until mid-October. The campaign is expected to reach about 6.5 million people across Britain.

The Wild Atlantic film features great footage of the Burren, the Cliffs of Moher and O’Brien’s Tower, Doolin and Ballyvaughan.

Phil will also promote autumn breaks to Galway and Ireland over the coming weeks, through on-air mentions on Classic FM and he will tweet about Ireland to his 133,000 followers, from his Twitter handle @PipofftheTV.