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Kayleigh Baker, Calder Conferences; Christian Schmelter, Dromoland Castle; and Joyce McElroy, Tourism Ireland, at the Showcase Ireland event in Manchester. Photograph by David Burrows

Dromoland Castle joins enterprise promotion

Dromoland Castle was represented on a delegation of business tourism enterprises from around the country that took part in a Showcase Ireland promotion in Manchester.

The event, organised by Tourism Ireland as part of its push to grow corporate meetings and association conference business, was attended by 40 influential business tourism buyers from Manchester and the north of England.

Involving a B2B (business-to-business) workshop and networking opportunities, it proved to be a valuable platform for the Irish delegation to showcase and sell their product and to communicate what is unique about Clare and Ireland as a world-class destination for business tourism.

David Boyce, Tourism Ireland’s deputy head of Great Britain, said,“Our new business tourism event provided another valuable platform for Tourism Ireland and our partners to showcase and sell Ireland and to build awareness of our world-class business and conference facilities. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market in Britain. Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland has an extensive programme of promotions under way in Britain to highlight the island of Ireland as a premier business tourism destination.”

The organisation’s Ireland Meets the West End in London, another important B2B event, will take place again this year, in November, with 40 Irish business tourism companies signed up to atte

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