FOLLOWING a busy season of staycations in Clare, a new marketing campaign is aiming to keep up the momentum for the Banner’s vital hospitality industry into the autumn and beyond.
Throughout the summer, Fáilte Ireland’s ‘Keep Discovering’ marketing campaign has been encouraging Irish people to discover the joy of holidaying in Ireland.
With restrictions for tourism and hospitality businesses easing, the upcoming shoulder season is an important time for the tourism sector in Clare.
Rolling into Autumn, the next phase of the ‘Keep Discovering’ campaign is kicking off this month at a national, regional and county level.
The campaign will aim to tempt those with remaining annual leave to book a break during the autumn and winter in Clare and other destinations in the country.
Fáilte Ireland’s Director of Marketing, Niall Tracey, commented: “The campaign will showcase the great places to explore across the country with a dedicated ‘Keep Discovering Clare’ county video airing on national TV on Wednesday September 22 and supported on social media.”
“There will be heavyweight national print support throughout the season, focusing on all destinations and tourism offerings. We will also be geotargeting destination content to trigger bookings from people within a two-hour driving distance of Clare.”
The Keep Discovering Clare TV video features several key locations and experiences showcasing the breadth the county has to offer visitors.
From exploring the unique landscapes of The Burren and epic beauty of the Cliffs of Moher and Loop Head, to enjoying the craic agus culture in the county’s distinctive towns, it will inspire the domestic audience with ideas on where to go and things to do this Autumn.
Fáilte Ireland will also be advertising across corporate online channels, such as WeTransfer and LinkedIn, connecting with target consumers during their working day and nudging them to take their annual leave and book a break in Ireland.
Next up in our series of County Takeovers is the charming Co. #Clare! 🙌 We want to hear your memories of music sessions, cliffside wanderings and surfing wipe-outs! 🏄♀️ Let's Go!
paulrooney90 [IG]#KeepDiscovering pic.twitter.com/QNOvVnPe6W
— Discover Ireland (@discoverirl) September 22, 2021
To make planning a break even easier, Fáilte Ireland will introduce an online break planner by reaching out to people via social posts and bringing those who interact into an online form to share some key information for their future trip.
Within 24 hours, they will receive a personalised email from Discover Ireland highlighting the best things to see and do in their destination of choice.
Ahead of the autumn campaign, Fáilte Ireland shared its marketing plans with hundreds of tourism businesses from Clare, via a webinar.
Businesses were also provided with ideas on how they can leverage the ‘Keep Discovering’ campaign while new additions have been made to the Keep Discovering toolkit for businesses including fresh assets for the shoulder season.