The Clare Champion Clare news, sport, entertainment and local notes
Following the success of the Gathering initiative in 2013, the emphasis in tourist circles now and for the next number of years will be on driving the 2,500km Wild Atlantic Way, which runs from Kinsale in Cork up the west coast to Malin Head in Donegal. The west coast of Clare sits on the key south-west section of the Wild Atlantic Way and, in an initiative by Ennis-based Spa Transport and Shannon Ferries, this section of the route features on eight of the fleet of trailers operated by Spa Transport, under the theme, Bridging the Wild Atlantic Way. The tourism industry is highly dependent on home visitors and this advertising initiative brings the message, incorporating a map of the south-west, to the main highways and urban areas in Ireland. The Wild Atlantic Way is modelled on a number of high-profile driving routes across the world, including the Garden Route in South Africa and the Great Ocean Road in Victoria, Australia. …
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