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Tag Archives: Tourism Ireland

Cliffs of Moher go underground

Millions of French commuters are seeing ads for Ireland, featuring the Cliffs of Moher, on large billboard posters as they pass through the busy metro stations of Paris. Tourism Ireland in France has teamed up with a leading online travel agent – Go Voyages – once again this year for a joint promotional campaign. Some 660 billboard ads are prominently displayed in metro stations across the French capital, grabbing the attention of commuters with beautiful images of the Cliffs of Moher and the Causeway Coastal Route and featuring attractive offers for a weekend break – reminding them why they should put the island of Ireland on their holiday wish-list for 2016. The campaign also includes advertising in Direct Matin (free daily newspaper), radio ads on the Chante France radio station, online advertising and a dedicated Ireland page on the Go Voyages website. Elmagh Killeen, Tourism Ireland’s manager for southern Europe, said: “2015 was the third consecutive record-breaking year for French …

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Good signs for 2016 tourism

CSO figures published today (Wednesday) show a significant increase in overseas visitors to Ireland between December 2015 and February 2016. Niall Gibbons, CEO of Tourism Ireland, said, “Today’s figures represent a very positive start to 2016 – confirming that, for the first time ever, we welcomed more than one million visitors in the first two months of the year. In the period December 2015 and February 2016, almost a quarter of a million additional visitors (+17%) came to Ireland, when compared with the same three-month period last year.” Growth was recorded from all markets around the world – including Britain (+21%), North America (+13%), Mainland Europe (over +14%) and from Australia and developing markets (almost +9%). “Our focus now is on surpassing last year’s success, to ensure that 2016 is another record-breaking year for overseas tourism. We remain conscious of recent tragic events in Brussels and elsewhere and the potential impact on travel; we continue to monitor the situation,” Mr …

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Prince Charles takes a stroll through the famous Burren landscape this afternoon, with Dr Brendan Dunford, Burrenbeo project manager and Dr Sharon Parr, also of Burrenbeo. Photograph by John Kelly.

Showcasing the island of Ireland

Liverpool was the location for a major tourism business networking event this week, where there was a great opportunity to showcase Ireland. The visit of Prince Charles to the Burren last week gave North Clare an edge in noting it as a destination. More than 300 top international buyers from 40 different countries, including Australia, China, India, Japan, Brazil and Russia, were provided with a wealth of information about the island Ireland at ExploreGB 2016. As part of its ongoing partnership with VisitBritain, Tourism Ireland – together with 18 Irish tourism companies, including Doolin2Aran Ferries – took part in ExploreGB, VisitBritain’s flagship international event which took place in Liverpool. The two-day workshop involved a series of pre-scheduled, one-to-one appointments – showcasing Britain and the island of Ireland to an influential audience of international buyers and helping to deliver additional itineraries and brochure pages featuring both destinations. ExploreGB was also an ideal opportunity for Tourism Ireland to highlight the British-Irish Visa …

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Italians catch a glimpse of County Clare

A TV travel programme featuring County Clare and the Wild Atlantic Way has scooped a top award in Italy. The prestigious media award was presented by the Adutei (Associazione dei Delegati Ufficiali del Turismo Estero in Italia – the association of foreign tourist boards in Italy) in Rome this week. The awards recognise the best in Italian radio and TV travel broadcasts – and Alle Falde del Kilimangiaro, the most popular travel programme in Italy, was awarded first prize for an episode highlighting the Wild Atlantic Way. Tourism Ireland in Milan invited camerawoman Annapia Chico to come and explore the Wild Atlantic Way in spring 2014, for the Alle Falde del Kilimangiaro show, which airs on the national TV station, RAI Tre. She filmed in counties Galway and Clare. To view the winning Alle Falde del Kilimangiaro episode, click here. Niamh Kinsella, Tourism Ireland’s manager Italy, said, “We are absolutely delighted that the Alle Falde del Kilimangiaro show highlighting Clare and the Wild Atlantic Way has been singled out for this prestigious award. Tourism Ireland has …

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‘The Outing 2015’ online film

Tourism Ireland has launched a new online film, ‘The Outing 2015’, specially created to target LGBT couples around the world. The organisation is encouraging them to come and celebrate their weddings and honeymoons in Ireland. The video was filmed last weekend at The Outing, the world’s first-ever LGBT matchmaking festival and an offshoot of the Lisdoonvarna Matchmaking Festival, which saw thousands of people descend on the North Clare town. It also features footage of the spectacular scenery in the area. To view the film, click here<https://www.youtube.com/watch?v=t2SREnibYGM&feature=youtu.be>. Niall Gibbons, CEO of Tourism Ireland, said, “Research unveiled at World Travel Market last year showed the annual spend on travel by LGBT people exceeded US$200 billion for the first time in 2014. Ireland’s ‘yes’ vote in May also delivered a strong message of tolerance, respect and open-mindedness, positioning Ireland as a welcoming destination for LGBT travellers. We are delighted to unveil our latest online film, highlighting The Outing and promoting Ireland to LGBT …

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Cliffs of Moher on Chinese TV

The Cliffs of Moher will feature in a 45-minute documentary, Glamorous Ireland, that will air today to a huge Chinese audience. A crew from China Central Television (CCTV-4) visited Ireland in May, to film the documentary. Filming took place at various locations around Ireland, including the spectacular Cliffs. The resulting programme – highlighting our beautiful landscape, arts and crafts, as well as Irish society and family life – will be seen by an estimated 80 million Chinese around the world. CCTV-4 is the only Chinese channel with a global reach. A key element of Tourism Ireland’s promotional activity in China, to grow our share of this rapidly-growing tourism market, involves working with the media to generate positive publicity and raise awareness of the island of Ireland. Niall Gibbons, CEO of Tourism Ireland, said, “With an audience of about 80 million viewers, the Glamorous Ireland documentary is the kind of publicity that money simply could not buy and is an excellent …

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Chinese to read all about Clare

Invited by Tourism Ireland, four Chinese journalists, whose publications have a combined circulation of more than three million readers, are in Clare this week. They are staying in Dromoland Castle and visited the Cliffs of Moher. A key element of Tourism Ireland’s promotional activity in China, to grow our share of this rapidly-growing tourism market, involves working with the media to generate positive publicity for the island of Ireland. Amanda Burns, Tourism Ireland’s manager Asia, said, “China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. Working with journalists is a key element of our annual promotional programme in China. The aim of this fact-finding visit is to increase awareness of County Clare and Ireland, to help secure a greater share of the three million plus Chinese visitors who travel to Europe each year. Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. As well as working closely with …

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East meets West in The Banner County

Eleven Chinese tour operators visited Co Clare during the past week where they experienced first-hand some of the many things to see and do in The Banner County. They were guests of Tourism Ireland. They took the ferry from Tarbert to Killimer and continued to Kilkee, where they enjoyed lunch at The Strand Bistrot. Then it was on to the Cliffs of Moher and Bunratty Castle & Folk Park. Amanda Burns, Tourism Ireland’s manager Asia, said: “China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. Working with Chinese tour operators and travel agents is an important part of our annual promotional programme. “The aim of this week’s fact-finding visit is to increase awareness of Clare and Ireland among these influential travel professionals, to help secure a greater share of the 3+ million Chinese visitors who travel to Europe each year. Tourism Ireland aims to grow the number of Chinese visitors …

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