Some 750,000 Belgians are the latest TV viewers who will be given an insight into the Banner County the Wild Atlantic Way.
A crew from one of the most popular weekly travel shows, Vlaanderen Vakantieland (Flanders on Holiday), on VRT, a national Belgian TV network, travelled on the invitation of Tourism Ireland to film along the Wild Atlantic Way this summer.
They captured footage for four different episodes, which are airing this month in Belgium. Two well-known Belgian actors are featured enjoying the relaxed pace of a holiday by horse-drawn caravan along the route.
Filming was carried out at various locations, including Clare Heritage Museum, the Burren and the Cliffs of Moher. The TV show will also feature sea-kayaking at Ballyvaughan and Dolphinwatch conservation in Carrigaholt.
The episodes filmed in Ireland are also being promoted by Tourism Ireland on its website, www.ireland.com, by email marketing and social media activity; as well as on the Vlaanderen Vakantieland website.
A native of Ennis, Colin McGann has been editor of The Clare Champion since August 2020. Former editor of The Clare People, he is a journalism and communications graduate of Dublin Institute of Technology.