Shannon honoured in marketing awards

Shannon Airport’s status as a key player in the Irish tourism industry was recognised again this week, as it was honoured for the third year running at the World Routes Marketing Awards, held in Durban, South Africa.

Shannon was highly commended from a shortlist of five airports in the under four million passengers’ category. It was outright winner of this award last year, having been highly commended two years ago. The award was won outright this year by Halifax International Airport in Canada.

The global awards, which are voted exclusively by airlines, recognise the marketing and promotional activities of airports and tourism destinations globally.

It was a special night in Durban for the Irish, with Tourism Ireland claiming the top award for ‘Destination Marketing’.

Declan Power, Shannon’s head of aviation development, said that being on this prestigious global awards podium for three years running is a huge achievement for the airport.

“We are extremely proud of this award. It says that not alone have we been able to gain top international attention for our efforts to promote our routes at Shannon from the off since separation in 2013 but we are maintaining those very high standards year in year out,” he said

Commenting on the significance of the awards for Ireland, Shannon Group chief commercial officer, Andrew Murphy, said, “It’s a very proud moment, not least given Tourism Ireland’s win outright. They have worked absolute wonders over recent years with imaginative, inclusive marketing of Ireland’s incredible tourism offering.”