A website dedicated to the promotion of tourism in Clare has gone live, as the Banner County prepares to welcome hoards of people for Fleadh Cheoil na hÉireann in August.
Clare Tourism’s new website, Clare.ie features details on where to stay, what to do and where to dine, and forms part an overall strategy of strengthening the county’s reputation as a leading domestic and international tourist destination.
The website is dominated by the ‘Visit Clare’ brand, which was launched in early 2016 to showcase the key brand qualities of County Clare, including its landscapes and locations, its people and music.
The ‘Visit Clare’ brand is the spine of Clare Tourism’s marketing strategy and the new website is a welcome addition to the Clare Tourism proposition, according to Paul Madden, chairperson of the organisation.
“The year-long programme that promotes Clare as a County of Culture is serving as a great boost to every corner of Clare, while the upcoming Fleadh Cheoil na hÉireann is already providing a national and international platform for the town of Ennis and the wider county. Clare Tourism, through clare.ie, will ensure these gains are maintained and built on for the benefit of all of Clare and of course, visitors to the County,” he said.
Maureen Cleary, Clare Tourism,explained,“The website however, will not replace other more traditional methods of promoting the local tourism sector such as the distribution of marketing brochures and maps, networking within the local sector, and Clare Tourism’s presence at tourism promotion events throughout Ireland, Europe and in North America.”
A native of Ennis, Colin McGann has been editor of The Clare Champion since August 2020. Former editor of The Clare People, he is a journalism and communications graduate of Dublin Institute of Technology.