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Tag Archives: Wild Atlantic Way

Broadening the Wild Atlantic Way

Two new touring routes, branching off the Wild Atlantic Way, have been launched by Minister of State for Tourism Patrick O’Donovan, as part of a new pilot scheme from Fáilte Ireland to encourage visitors to discover the variety of inland visitor experiences as they travel along the Wild Atlantic Way. The Shannon Estuary Drive and the Burren Drive are the first in a series of drives to be developed adjacent to the Wild Atlantic Way with additional routes planned for later next year. Welcoming the initiative to broaden visitor activity in the west, Minister O’Donovan said, “As the Wild Atlantic Way continues to grow three years since its launch, we can now start to develop additional experiences for visitors to enjoy and, vitally, through initiatives like this we can start to plan for a more even spread of visitors across the West of Ireland.” These new touring routes will incorporate existing sites in the wider geography adjacent to the Wild …

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Wild Atlantic Way delivers ‘added value’

The Wild Atlantic Way, developed by Fáilte Ireland, has been awarded a commendation at the prestigious Landscape Institute’s Awards 2016. Competing with 43 projects from both the UK and around the world, the Wild Atlantic Way received the “Highly Commended” Award for the Adding Value Through Landscape category for its branding and Interpretation scheme, at a ceremony in London today (Thursday). The rationale behind the branding and interpretation scheme is to engage the visitor along the coastal touring route, provide a memento of their visit to each Discovery Point (where they can capture photos and digital content at Photo Points) and through interpretation panels introduce visitors to the local stories and customs of the area to encourage increased dwell time in these often remote coastal locations and encourage spend in the local community. The Landscape Institute’s Awards are presented to landscape professionals in recognition of their outstanding work, and to encourage excellence. Every year, the Institute acknowledges those working on …

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scattery island

Scattery Island plans making progress

POSITIVE progress is being made on the development potential of Scattery Island as a tourism destination. The Office of Public Works has appointed conservation architects to prepare a Conservation and Management Plan, which will see Scattery Island as the first off-land destination point on the Wild Atlantic Way. Councillor Gabriel Keating said, “It is great to see Clare County Council, the Office of Public Works and the local community working together to deliver on the undoubted potential that there is.” He said the appointment of the conservation architects, combined with the upgrading of the exhibition in the Scattery Island Visitor Centre and the proposed enhancement of ferry services to the island, offer the prospect of Scattery further developing into a key and unique part of the Wild Atlantic Way. “I know also that the council is looking at a Rural Economic Development Zone (REDZ) project for the island, which will further develop heritage tourism in the wider Kilrush area. The …

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Cliffs of Moher’ visitors rise

For the third year in a row, numbers at the Cliffs of Moher Visitor Experience have passed the one million mark within a calendar year. The award-winning attraction reached the figure on August 22, three weeks ahead of the date the milestone was reached in 2015 and seven weeks earlier than the same point in 2014. It is now on track to exceed its record visitor total of 1,251,574 people in 2015. The Clare County Council owned attraction has undergone substantial investment in product and facilities in recent years, while its position as a signature point along the 2,500km Wild Atlantic Way has contributed to its growing popularity. “These significant visitor numbers are fantastic for the local tourism sector and the wider West of Ireland economy,” said centre director, Katherine Webster.

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Walking for Crumlin in West Clare

Kildare man Paddy Kane is walking Clare’s stunning coastline as part of a personal challenge and to raise much needed funds for Our Lady’s Children’s Hospital in Crumlin. Today (Friday) the retired ESB Networks employee is in Kilkee. On July 1, Paddy’s first steps of a 2,500km-long journey commenced in Malin Head. Averaging about 30km per day on coastal trails and by-roads, Paddy is hoping to reach Kinsale Co Cork – the end of the Wild Atlantic Way – by mid-September. “As it stands today in Kilkee I’m on schedule. I’m sticking to the plan of completing 30km a day, divided between 20km in the morning and 10km after lunch. At this pace, the adventure will be a total of 84 days of hilly climbs, forest floors and rural roads, all while carrying 15kg of equipment, including a tent. I’ve been unlucky with the weather for much of my time along the Clare coast, but the famed Cliffs of Moher …

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Clare’s coastline from the sky

A NEW photo book, Clare’s Wild Atlantic Way – An Aerial Perspective of County Clare’s Extraordinary Coastline, has just been published and contains photographs from the full length of Clare’s coast, from New Quay in the north of the county down to Loop Head, and all along the Shannon Estuary, as far inland as the airport. The book is by Patrick G Ryan, who was living in Miltown Malbay until his death, just a few weeks ago. His friend Ann O’Connell explained, “This was a project that he started about four or five years ago. His father was a pilot here in Miltown Malbay and Patrick would have done a lot of flying with him. His father passed away from bowel cancer and Patrick decided to put this book together in memory of his father and to donate the proceeds to Cahercalla Hospice. That was the journey he went on and, unfortunately, he succumbed to the same fate as his …

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Italians view Wild Atlantic Way

An Italian TV crew has been filming along the Wild Atlantic Way for an episode of Geo & Geo, a popular magazine show that airs on one of Italy’s national TV stations, Rai 3. The TV crew’s visit was supported by Tourism Ireland and Fáilte Ireland and their filiming will be broadcast next December, showcasing the spectacular scenery of the Wild Atlantic Way to more than one million viewers across Italy. Niamh Kinsella, Tourism Ireland’s manager Italy, said, “We were delighted that the Geo & Geo TV crew decided to film along the Wild Atlantic Way. With about 1 million viewers per episode, it’s a fantastic opportunity to showcase the Clare to a huge Italian audience – helping to inspire them to come and explore the landscapes and locations which will feature in the show for themselves.” In 2015, we welcomed about 321,400 Italian visitors to Ireland, up +25% on 2014.  

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360º views of the Wild Atlantic Way

Virtual reality (VR) experiences along the Wild Atlantic Way can now be accessed publicly via apps or on desktops. Launched by Fáilte Ireland,  the tourism promoter also unveiled is a new 360° views of the Wild Atlantic Way, which will add another level of immersion when visitors research the destination. Already the first of the 360° videos promoted publicly, Surfing at the Cliffs of Moher, has generated 150,000 views amongst potential visitors. Fáilte Ireland recently piloted VR as a potential sales tool at ITB Berlin, one of the world’s largest tourism trade fairs with 10,000 exhibitors from 187 countries and territories and with approximately 100,000 international trade visitors and members of the public in attendance. Following on from the successful demonstration to the international trade, Failte Ireland are now giving everyone the chance to view the experiences for themselves. A number of exciting activities (surfing under the Cliffs of Moher; sea stack climbing; beach horse riding; and cycling along the …

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