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Tag Archives: Fáilte Ireland

Clare ‘poorly served’ by tourism industry

Clare is being “poorly served” by the tourism industry, according to Kilkee-based business man and tourism consultant Cillian Murphy, while he believes the county should strive to attract fewer tourists but more bed nights. Mr Murphy has also suggested that the county is not benefiting sufficiently from the more than one million annual visitors to the Cliffs of Moher, with thousands of tourists arriving on a tour bus and then leaving after their visit without spending a bob. The former chairman of Loop Head Tourism believes Clare should not try to increase visitor numbers but should seek to provide more accommodation options across the county. “We do not necessarily need to attract more visitors. The marketing of Clare has been exceptional and has delivered ever-increasing numbers of visitors over the past 20 years. Our problem is we are not reaping the rewards in terms of the local economic benefits in our rural and coastal economies, such as local job opportunities. …

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German journalists enjoy gardens tour

Six German journalists will engage in a press trip along the Wild Atlantic Way over the next few days to enjoy a bespoke itinerary of a selection of gardens which will give a major boost in counties Clare, Galway and Limerick. These influential media have a combined circulation of over 1 million and write for a number of national and regional newspapers in Germany. As guests of Fáilte Ireland and Tourism Ireland, the group will get to see for themselves some amazing gardens and things to do along the Wild Atlantic Way. During their visit the group will meet members of the Irish Seed Savers Association which was set up to safeguard hundreds of heritage vegetable seeds at Capparoe in Scariff, and will pay a visit to Caher Bridge Garden in Fanore and take the Burren Walk with environmentalist Gordon D’Arcy. Ciara Sugrue, Fáilte Ireland’s Head of International Publicity, stressed the importance of international media coverage. “Welcoming media, such as …

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1.4m visitors to Cliffs in 2016

THE Cliffs of Moher Visitor Experience is now Ireland’s second-best performing tourist attraction after Fáilte Ireland this week published the list of Ireland’s best performing tourism attractions in 2016. The North Clare tourist attraction experienced the most growth in the top five Irish attractions, having jumped by 14% to 1,427,166 visitors in 2016. The most popular fee-paying attraction remains the Guinness Storehouse, which experienced a 10% jump in visitors last year, welcoming 1.6m visitors through the gates. Fáilte Ireland’s annual list of Ireland’s top visitor attractions details the attractions registering strong growth, which is reflective of the strong tourism growth experienced during 2016. Among Ireland’s free-to-enter attractions, the National Gallery of Ireland continues to lead the way with numbers up 5% to more than 755,000. The top five fee-paying attractions during 2016 were Guinness Storehouse; Cliffs of Moher Visitor Experience; Dublin Zoo, 1,143,908 (+3%); National Aquatic Centre, 1,037,992 (+4.5%) and the Book of Kells, 890,781 (+6%). Another Clare attraction features …

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Fáilte Ireland reveals grand plan

Fáilte Ireland has revealed plans to win €157 million in business tourism for Ireland in 2017. To do so, businesses in the sector will be supported to convert a significant amount of international corporate, incentive and association conference business leads from a €330 million pool of good possibilities identified by the tourism authority. The Fáilte Ireland plans were delivered at a top level industry briefing for people in the MICE (Meetings, Incentives, Conferences and Events) sector, in Dublin. Attendees, including representatives from the Shannon Region Conference & Sports Bureau, heard that the tourism authority will this year identify 550 leads for industry partners – a 10% increase on 2016. Paul Keeley, director of business development, emphasised the importance and strength of the business tourism and events sector in Ireland. “The generation of leads with the potential to secure conference business that delivers a higher number of delegates per conference, and therefore greater economic value, is the central focus for Fáilte …

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Mid-West hits the West End

Over 40 British leading meetings and events professionals enjoyed a flavour of the Mid-West, at the annual ‘Ireland Meets the West End’ gathering in London this week. The B2B event saw the buyers meet, and do business with, some 33 tourism businesses from Ireland, including the Shannon Region Conference & Sports Bureau. ‘Ireland Meets the West End’ is organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism Northern Ireland, to grow business tourism from Britain to the island of Ireland. It proved to be a valuable opportunity for the Irish companies to showcase and sell their product for 2017 and to communicate what is unique about Ireland as a world-class destination for doing business. David Boyce, Tourism Ireland’s deputy head of Great Britain, said, “Business tourism is an important, high yield sector and Tourism Ireland has undertaken a busy programme of activity throughout 2016, to grow this type of tourism. Our promotions have been highlighting our world-class venues …

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Wild Atlantic Way delivers ‘added value’

The Wild Atlantic Way, developed by Fáilte Ireland, has been awarded a commendation at the prestigious Landscape Institute’s Awards 2016. Competing with 43 projects from both the UK and around the world, the Wild Atlantic Way received the “Highly Commended” Award for the Adding Value Through Landscape category for its branding and Interpretation scheme, at a ceremony in London today (Thursday). The rationale behind the branding and interpretation scheme is to engage the visitor along the coastal touring route, provide a memento of their visit to each Discovery Point (where they can capture photos and digital content at Photo Points) and through interpretation panels introduce visitors to the local stories and customs of the area to encourage increased dwell time in these often remote coastal locations and encourage spend in the local community. The Landscape Institute’s Awards are presented to landscape professionals in recognition of their outstanding work, and to encourage excellence. Every year, the Institute acknowledges those working on …

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360º views of the Wild Atlantic Way

Virtual reality (VR) experiences along the Wild Atlantic Way can now be accessed publicly via apps or on desktops. Launched by Fáilte Ireland,  the tourism promoter also unveiled is a new 360° views of the Wild Atlantic Way, which will add another level of immersion when visitors research the destination. Already the first of the 360° videos promoted publicly, Surfing at the Cliffs of Moher, has generated 150,000 views amongst potential visitors. Fáilte Ireland recently piloted VR as a potential sales tool at ITB Berlin, one of the world’s largest tourism trade fairs with 10,000 exhibitors from 187 countries and territories and with approximately 100,000 international trade visitors and members of the public in attendance. Following on from the successful demonstration to the international trade, Failte Ireland are now giving everyone the chance to view the experiences for themselves. A number of exciting activities (surfing under the Cliffs of Moher; sea stack climbing; beach horse riding; and cycling along the …

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Dutch explorers in the Burren

One of the biggest tour operators in the Netherlands, de Jong Intra Vakanties, together with 16 of its top-producing travel agents, were in Ireland this week as guests of Tourism Ireland and Fáilte Ireland. The aim of the travel agents’ fact-finding visit is to allow them experience some of the country’s superb tourism offering, so that when they return home they will be even more enthusiastic, and better equipped, to advise their clients about travelling here. In Clare, the group enjoyed visits to the Burren Centre in Kilfenora, the Ailwee Caves and the Cliffs of Moher. Karen van der Horst, Tourism Ireland’s manager the Netherlands, said, “Fact-finding visits like this are an important element of our work with the travel trade in the Netherlands, as the travel agents get to experience at first-hand what’s on offer here for Dutch holidaymakers. “2016 looks set to be another good year for tourism from the Netherlands, with the latest CSO figures showing visitor numbers from …

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