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Tag Archives: Fáilte Ireland

360º views of the Wild Atlantic Way

Virtual reality (VR) experiences along the Wild Atlantic Way can now be accessed publicly via apps or on desktops. Launched by Fáilte Ireland,  the tourism promoter also unveiled is a new 360° views of the Wild Atlantic Way, which will add another level of immersion when visitors research the destination. Already the first of the 360° videos promoted publicly, Surfing at the Cliffs of Moher, has generated 150,000 views amongst potential visitors. Fáilte Ireland recently piloted VR as a potential sales tool at ITB Berlin, one of the world’s largest tourism trade fairs with 10,000 exhibitors from 187 countries and territories and with approximately 100,000 international trade visitors and members of the public in attendance. Following on from the successful demonstration to the international trade, Failte Ireland are now giving everyone the chance to view the experiences for themselves. A number of exciting activities (surfing under the Cliffs of Moher; sea stack climbing; beach horse riding; and cycling along the …

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Dutch explorers in the Burren

One of the biggest tour operators in the Netherlands, de Jong Intra Vakanties, together with 16 of its top-producing travel agents, were in Ireland this week as guests of Tourism Ireland and Fáilte Ireland. The aim of the travel agents’ fact-finding visit is to allow them experience some of the country’s superb tourism offering, so that when they return home they will be even more enthusiastic, and better equipped, to advise their clients about travelling here. In Clare, the group enjoyed visits to the Burren Centre in Kilfenora, the Ailwee Caves and the Cliffs of Moher. Karen van der Horst, Tourism Ireland’s manager the Netherlands, said, “Fact-finding visits like this are an important element of our work with the travel trade in the Netherlands, as the travel agents get to experience at first-hand what’s on offer here for Dutch holidaymakers. “2016 looks set to be another good year for tourism from the Netherlands, with the latest CSO figures showing visitor numbers from …

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Chasing tourism opportunities in Dublin

Clare tourism businesses were in Dublin this week to attend the high-profile Meitheal, Fáilte Ireland’s largest trade fair. Organised by Fáilte Ireland, in conjunction with its sister agency Tourism Ireland this year’s event brought over 310 overseas buyers into the country to meet with 455 Irish tourism businesses. Last year’s Meitheal event resulted in over 2,650 new business contracts being signed, including almost 900 contracts with international operators who had never programmed Ireland before. At this year’s event, there were up to 40 tour operators in attendance who have not previously had Ireland on their books – predominantly from China, India, the Gulf States and South Africa. Speaking at Meitheal, Fáilte Ireland’s CEO, Shaun Quinn, said, “By bringing both overseas and Irish operators together eyeball to eyeball, we managed to generate deals and contracts which will ensure significant additional tourism activity next year – including in County Clare”. “Whether at the trade fair, or through our tailored trips around the country, for the overseas attendees, Ireland certainly impressed our overseas guests and …

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World Award for Burren and Cliffs

THE Burren and Cliffs of Moher Geopark has won a major international award, recognising it as a global leader in sustainable destination development. On Wednesday, the Geopark was revealed as the winner of the Destination Leadership award by National Geographic at their prestigious World Legacy Awards. The Geopark, which is managed by Clare County Council and receives support and funding from the Geological Survey of Ireland and Fáilte Ireland, won the Destination Leadership category for its tourism for conservation project, GeoparkLIFE. The Burren and Cliffs of Moher Geopark was the only European winner at the awards, which honours tourism companies, organisations and destinations regarded as leaders in sustainable tourism best practices. Speaking at the ITB Berlin Convention in Germany, at which the announcement was made, Mary Howard, leas-cathaoirleach of Clare County Council, said the award “is testament to the partnership approach to managing sustainable tourism in the Burren that has been developed over the years by Clare County Council, regional …

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Clare highlighted at Dublin tourism forum

Representatives from the world of online travel arrived in Dublin today (Wednesday) to meet with over 50 Irish tourism businesses. Among those at Evolve Ireland in Croke Park are Shannon Heritage and Trump International Golf Links & Hotel Doonbeg. This is a Fáilte Ireland event tailored to improve online marketing. The operators at the event include representatives from big players in the market such as Booking.com, Expedia and Lastminute.com. The European online tourism market continues to grow year on year and is expected to be worth over €126bn this year. Research has highlighted that Ireland lags behind other markets in terms of fully exploiting digital sales strategies and indicated that knowledge of online platforms needed to improve.

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€100k boost for Fleadh hosts

Minister for Transport, Tourism and Sport, Paschal Donohoe, has allocated €100,000 for the hosting of Fleadh Cheoil na h-Eireann in Ennis this August. The allocation is part of Fáilte Ireland‘s national funding of just over €1.8 million for 23 key national festivals and events. Welcoming the news, Chair of the Joint Oireachtas Committee on Foreign Affairs and Trade, Deputy Pat Breen said the return of the Fleadh to Clare is a major boost.  During the 10-day event over 300,000 additional visitors are expected into the county as well as 4,000 competitors and 9,000 session musicians and it will generate €40 million in income for the local economy. “There was a 14% increase in overseas visits to Ireland for the first eleven months of 2015 and the most recent figures show that revenue in the sector has increased by 16% to €4.2 billion. A significant factor in this growth is the festivals and events on offer in all parts of the …

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Pitching Clare to Canadian Travel Agents

Six prominent Clare companies pitched their businesses to a group of 20 top Canadian travel agents who are in Ireland to attend the Fáilte Ireland’s autumn sales workshop. Representatives from the Cliffs of Moher Visitor Experience; Trump International Hotel & Golf Links, Doonbeg; Secret Ireland Escapes; Shannon Heritage; Dromoland Castle and Doolin Ferry Company attended the Canadian Destination Expo in Barbarstown Castle, Co Kildare. The workshop, which was organised by Fáilte Ireland in conjunction with Tourism Ireland, was the last in a series of six sales workshops which were organised to focus on attracting more overseas visitors from key markets including the North American market. Irish tourism businesses engaged in almost 8,500 one-to-one sales meetings with approximately 275 major travel agents and overseas buyers during the past weeks. Speaking at the workshop, Ciara Sugrue, Head of Publicity, Trade and Promotions, Fáilte Ireland said: “The North American market is an important market for Ireland and we are delighted to be welcoming …

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Legg savours his Clare visit

Famous travel and adventure show, The Road Less Travelled, stopped off in Clare this week as they toured Ireland. Presented by explorer and adventurer, Jonathan Legg and broadcast to an audience of up to six million, the show travelled the country, as the presenter and crew filmed an episode for their upcoming fourth season. The team followed a route, drawn up by Fáilte Ireland, to showcase Irish food and drink, along with some new and unusual experiences on offer across the country. In Clare, the crew took in Doolin, Ennistymon and visited the Cliffs of Moher. Describing their experience in Ireland, Jonathan said,”The food in Ireland was a highlight. Once you put a forkful in your mouth it immediately impresses.After speaking with some of the country’s top chefs I understand why. Irish chefs are taking real pride in locally sourcing their food and the quality of the ingredients comes directly from the quality of the land on which it was …

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