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James Irons, Brids of Prey Centre, Aillwee Caves, showing Shauna Cunningham , Failte Ireland and international tourism buyers a Bateleur Eagle during their visit to the Birds of Prey Centre.

Tourism execs get taste of Clare before Ireland’s top trade show

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International tourism buyers from across the globe are experiencing some of the best Clare has to offer ahead of Ireland’s biggest tourism trade show.

Fáilte Ireland has been showcasing the unique experiences the Banner has to offer to tourism executives before they take part in the ‘Meitheal’ trae show in Killarney, later this week.

The Clare jaunt is just one of five pre-Meitheal tours to take place this week, providing the overseas buyers with opportunities to experience first-hand what their clients can expect to see and do while in Ireland.

Among the sites visited by the international buyers in Co. Clare were Aillwee Caves and Birds of Prey Centre; Killaloe River Cruises, Killaloe; Lakeside Hotel & Leisure Centre Killaloe; McKernan Woollen Mills, Tuamgraney and Wilde Irish Chocolates, Tuamgraney

Gavin Connor Birds of Prey Centre, Aillwee Caves, showing Shauna Cunningham , Failte Ireland and international tourism buyers “Jess” the Barn Owl during their visit to the Birds of Prey Centre.

The tailor-made fact-finding tours play an important part of the ‘Meitheal’ experience, by providing the travelling buyers with an authentic flavour of what Ireland has to offer their clients.

The tours are organised by Fáilte Ireland, the National Tourism Development Authority, in conjunction with Tourism Ireland and are designed to showcase Ireland’s destination regions – Ireland’s Hidden Heartlands, the Wild Atlantic Way, Ireland’s Ancient East, and Dublin.

Speaking about the importance of these trips, Paul Kelly, CEO Fáilte Ireland emphasised, “Ireland has world-class scenery, activities, attractions, culture and heritage, and we were pleased to showcase these unique experiences to so many influential overseas buyers this week.

“Driving growth in the regions through tourism is a key priority for us at Fáilte Ireland. Through tailored trips like these, we can showcase Ireland’s cultural riches and tourism offerings to top international buyers, which they can then sell on to their customers around the world.

“This will ensure Ireland and Clare is front of mind as they prepare itineraries for 2023 and beyond.”

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