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Audi's A3 e-tron is a full hybrid.
Audi's A3 e-tron is a full hybrid.

Starts ups asked to pitch their idea in an Audi e-tron

Could you pitch your new business idea in 90 seconds while being driven around Mondello race rack? That’s what Audi Ireland asked start-up companies to do this week.

As part of the Web Summit, taking place in Dublin this week, Audi Ireland offered start-ups the opportunity to take the elevator pitch challenge and pitch their idea to a venture capitalist. The only catch is they had to do it in the back of an Audi A3 Sportback e-tron, and complete their pitch in the time it takes to finish a lap of the Kildare track.

The all-new A3 Sportback e-tron is Audi’s first plug-in hybrid model. This new car has the ability to cover up to 50 kilometres in electric mode and its TFSI petrol engine offers a range of over 900 kilometres in combined mode.

Audi Ireland is the official car sponsor of this year’s Web Summit and are showcasing their adavanced technologies under the banner of “Audi Innovative Thinking”.

View the Audi Elevator pitch challenge below:

About John Galvin

Motoring editor - The Clare Champion Former Chairman and voting member of Irish Motoring Writers' Association

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