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Audi's A3 e-tron is a full hybrid.

Starts ups asked to pitch their idea in an Audi e-tron

Could you pitch your new business idea in 90 seconds while being driven around Mondello race rack? That’s what Audi Ireland asked start-up companies to do this week. As part of the Web Summit, taking place in Dublin this week, Audi Ireland offered start-ups the opportunity to take the elevator pitch challenge and pitch their idea to a venture capitalist. The only catch is they had to do it in the back of an Audi A3 Sportback e-tron, and complete their pitch in the time it takes to finish a lap of the Kildare track. The all-new A3 Sportback e-tron is Audi’s first plug-in hybrid model. This new car has the ability to cover up to 50 kilometres in electric mode and its TFSI petrol engine offers a range of over 900 kilometres in combined mode. Audi Ireland is the official car sponsor of this year’s Web Summit and are showcasing their adavanced technologies under the banner of “Audi Innovative …

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The eagerly anticipated new Mercedes C-Class definitely has the family look from the larger S-Class. It has just arrived in Ireland.

Mercedes debuts new C Class

One in five new Mercedes-Benz cars sold in Ireland come from the C-Class range, so the launch of a new model represents a very important milestone. It’s a car that Mercedes can’t afford to get wrong. Once the range is complete, it will comprise of four petrol and five diesel models, although given our market conditions, it’s only the diesels that will be of particular interest. These start from €37,950. At the moment, we have the C220 CDI, powered by a 2.2 litre 170 bhp engine, which features emissions as low as 103 g/km, courtesy in part from a Cd of just 0.24. Fuel consumption is a claimed 4 l/100 km, which is an excellent result and this particular version sells from €43,300. The other two models on sale currently are both petrol. These consist of the C180 with a 1.6 litre 156 bhp engine, with a CO2 figure of 116 g/km and a C200 2.0 litre with 184 bhp …

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The new Mercedes S Class is so advanced it can even drive itself at speeds up to 60 km/h.

S Class heralds new technology

A new S Class Mercedes is something that doesn’t come along every day and when it does, it generally brings some new and undreamed of piece of technology. The S Class, after all, in various versions, was the first to sport Anti Lock Brakes, ESP and airbags, all of which are now standard on pretty much every car on the market. The newest S Class comes with a few new goodies, including an impressive 360 degree view for parking and the ability to automatically follow a car in front in traffic at speeds up to 60 km/h, steering, braking and accelerating when necessary. It’s this particular piece of tech that’s most interesting when it comes to the new S Class. Mercedes earlier this year demonstrated an autonomous car, which drove under computer control from Mannheim to Pforzheim, recreating the journey undertaken by Bertha Benz in 1888. Although computer driven cars are still effectively in development, Mercedes reckon they will be …

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Audi Sport quattro concept

Audi Sport quattro concept

To celebrate the 30th birthday of the Sport quattro, Audi are unveiling its spiritual successor at the Frankfurt Motor Show. The new concept is a plug-in hybrid, generating a total of 700 bhp in all. Fuel consumption is quoted at 2.5 l/100 km and 0-100 km/h takes just 3.7 seconds. 21” wheels and short overhangs echo the styling of the original Sport quattro. Flat C-pillars and the rectangular double headlights complete the look. The headlights feature new Matrix LED technology, which will also be available later this year in the facelifted A8. Torque of 800 Nm is fed to the road through an eight speed tiptronic into a quattro drivetrain, with a differential on the rear axle. The engine itself is a 4.0 litre twin turbo V8, with the ability to deactivate up to four cylinders under part load. A stop start system also features. An electric motor, producing 150 bhp is mounted between the engine and the transmission. The …

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