Tag Archives: tourism

A TOURISM Ireland campaign is under way in The Daily Telegraph showcasing the Wild Atlantic Way and Ireland to British holidaymakers. The campaign includes a series of articles about Ireland in the Saturday travel section of The Daily Telegraph, which has readership of 1.4 million people across Britain. An article Be a wild rover along Ireland’s dramatic coast, highlights the Wild Atlantic Way and “the towering Cliffs of Moher in County Clare, where you can stare west across to the Aran Islands”. The campaign also includes a specially-created ‘Indulge in Ireland’ hub on The Telegraph website. Julie Wakley, Tourism Ireland’s deputy head of Great Britain, said, “Our partnership with The Daily Telegraph is another excellent opportunity to highlight Clare and the Wild Atlantic Way. Tourism Ireland is actively promoting longer-stay holidays and encouraging British travellers to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.”

The Embassy of Ireland in Paris was the venue for a recent B2B tourism event, Irlande à Paris. Organised by Tourism Ireland, the networking event involved some 70 leading French group travel operators meeting, and doing business with, 18 Irish tourism companies, including Shannon Heritage. Monica MacLaverty, Tourism Ireland’s manager of Southern Europe, said, “We are delighted that so many key decision-makers from the group travel sector in France took the time to meet with our tourism partners from Ireland, to hear about our fantastic tourism offering and the many opportunities for group travel to County Clare and the West of Ireland.” France is one of the top four markets for tourism to the island of Ireland and 2016 was the fourth record-breaking year in a row for French visitors to Ireland. Last year was the best year ever for tourism from France to the island of Ireland, when with more than 500,000 French visitors.

Fourteen Irish tourism companies, including O’Brien Line Ferries and Shannon Ferries, have joined Tourism Ireland at the British Tourism and Travel Show this week. The show at the NEC in Birmingham is an annual event for the travel trade in Britain,attracting nearly 3,000 coach tour operators and group travel organisers, including leading travel companies like British Airways Holidays, Coachholidays.com and JacTravel. The two-day event provides a valuable opportunity for the participating companies from Ireland to meet, and do business with, key players in the British travel trade. Julie Wakley, Tourism Ireland’s deputy head of Great Britain, said, “Great Britain is the largest market for tourism to Ireland and we were pleased to see visitor numbers increase by +11% in 2016, an extra 377,200 British visitors compared with 2015. Our presence at this year’s show is just one element of Tourism Ireland’s programme of activity with the travel trade. Our aim is to enthuse the British travel trade, including online and …

Representatives of Clare County Council met with senior executives from Tourism Ireland in New York over  St Patrick’s weekend. They were briefed on Tourism Ireland’s extensive promotional programme for 2017, which is in full swing right now. Tourism Ireland aims to build on the success of 2016, which was the fourth record-breaking year in a row for Irish tourism from the United States. Tourism Ireland is prioritising North America this year, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure. Our important ‘culturally curious’ and ‘social energiser’ audiences are being targeted with distinctive vacation experiences, events and special offers tailored to their interests. Tourism Ireland is creating ‘stand out’ for the island of Ireland in the US, highlighting experiences like the Wild Atlantic Way, the Causeway Coastal Route and Ireland’s Ancient East. Promotions aim to grow travel to the regions of Ireland, during the shoulder and off-peak seasons. With the recent announcement …

The role played by three local authorities, including Clare County Council, in developing and promoting tourism in the Lough Derg region has received official recognition at the 2017 Irish Tourism Industry Awards. The Lough Derg Marketing Group (LDMG) was named Best Local Authority Tourism Initiative at an event in Dublin on Friday night attended by Minister for Tourism Shane Ross. The Lough Derg Marketing Group was set up to develop Lough Derg as a key visitor destination. Its membership includes Clare County Council, Tipperary County Council, Galway County Council, Waterways Ireland, Inland Fisheries Ireland, community development organisations, and business and trade representatives. The Irish Tourist Industry Confederation (ITIC), the umbrella group for the tourism industry in Ireland, organises the Irish Tourism Industry Awards in conjunction with Failte Ireland and Tourism Ireland. Designed with the intention of rewarding innovation and excellence in tourism, 14 winners were selected from approximately 250 entries.

Fáilte Ireland has revealed plans to win €157 million in business tourism for Ireland in 2017. To do so, businesses in the sector will be supported to convert a significant amount of international corporate, incentive and association conference business leads from a €330 million pool of good possibilities identified by the tourism authority. The Fáilte Ireland plans were delivered at a top level industry briefing for people in the MICE (Meetings, Incentives, Conferences and Events) sector, in Dublin. Attendees, including representatives from the Shannon Region Conference & Sports Bureau, heard that the tourism authority will this year identify 550 leads for industry partners – a 10% increase on 2016. Paul Keeley, director of business development, emphasised the importance and strength of the business tourism and events sector in Ireland. “The generation of leads with the potential to secure conference business that delivers a higher number of delegates per conference, and therefore greater economic value, is the central focus for Fáilte …

THE latest Irish Hotels Federation (IHF) quarterly barometer showed that hotel and guesthouse owners in Clare and across the country are very optimistic about 2017, after significant growth this year. Nine in 10 IHF members say they saw increased business in 2016, while 57% grew their workforce and some 89% have plans to reinvest in their properties in 2017. Also, according to the Central Statistics Office (CSO), the number of overseas visitors grew by 10% to 8.8 million – the highest number on record. There was an increase of 10% in holiday visitors, while business visitors and those coming to visit friends and relatives were up 12%. Elaine Fitzgerald Kane, chair of the Shannon branch of the IHF, said there has been a lot to be positive about. “Irish tourism has seen a record-breaking year in 2016 and there is a lot to celebrate. This is an outstanding achievement and a result of the hard work being carried out by …

A new ferry operator has been appointed to Scattery Island and the new service will commence next May. West Coast Marine, based at Kilrush Marina boatyard, has been awarded the contract as the exclusive service providers to the island and will introduce a regular scheduled service with multiple departures daily . West Coast Marine, was launched in April this year by Kilrush natives Irene Griffin and her business partner Gerard Hamilton. The new ferry service, called Scattery Island Tours, will operate a minimum of three scheduled trips daily with increased runs expected in the peak summer months. The service will depart from Kilrush Marina through a dedicated ticket sales office located to the side of the existing marina building. Historically, access to the island has been affected by low tides, however, the new service will use a specially designed shallow draught passenger vessel, which will offer increased access to the island throughout the day. Irene Griffin of West Coast Marine …