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Freestyle football at Cliffs of Moher

THE Cliffs of Moher features in an innovative Tourism Ireland Euro 2016 promotion, to capitalise on the tourism potential of the tournament. Celebrating the historic and remarkable achievement that both Northern Ireland and the Republic of Ireland teams have qualified for the tournament, Tourism Ireland has created a new online film – bringing the beautiful game together with some of the most beautiful places on the island of Ireland. The video features two freestyle footballers – Jamie Knight in Northern Ireland and Dara Coyne in the Republic of Ireland – playing ball at some of our top visitor attractions, including O’Brien’s Tower and the Cliffs of Moher. The campaign will be rolled out on Facebook and YouTube in seven markets, including France, Germany, Britain, Italy, Spain, Sweden and Canada, leveraging devotion to football in those countries. The film will also be promoted worldwide on Ireland.com (16.6 million visits in 2016) and via Tourism Ireland’s social media platforms – with its Facebook fans (about 3.6 million fans), Twitter followers (346,000), and on its YouTubechannel. …

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