Fáilte Ireland met members of the Clare tourism industry in the Old Ground Hotel, Ennis, on Thursday, as part of a series of briefings, with a focus on the Wild Atlantic Way.
This year, the national tourism authority will be upping the ante with a mixture of further developments for the attraction and greater promotion to key overseas markets.
Last year, Fáilte Ireland invested €10 million rolling out the route, which stretches from the Inishowen Peninsula in Donegal to Kinsale in County Cork and instantly the new attraction garnered significant interest overseas.
Over its first year in existence, Fálte Ireland has been working to further develop the Wild Atlantic Way and has made significant progress to date. A signage plan has been implemented for the entire route and all the directional signage along the route has been in place since the end of May 2014.
At the briefing Fiona Monaghan, Fáilte Ireland’s head of the Wild Atlantic Way, said 2015, will see the roll out of photo points and branding at all 188 discovery points, including the off shore islands.