Fund it to make creative dreams come true

PEOPLE from across the arts and creative industries in Clare are encouraged to get thinking of exciting projects they can present to the public, offering great rewards in return for pledges to help fund them.
We’ve all heard great ideas that never made it to fruition – Fund it gives the public the opportunity to help make these ideas happen. All over the country, there are musicians longing to record their first album, writers with a book they’ve never finished, or technology experts with ideas for great apps that just need some funding to get made. 
Fund it allows people from across Ireland to share their ideas for creative projects with their online and offline communities throughout the world, offering unique rewards for different sums pledged. Projects, which can come from any artform or any creative process, including art, architecture, craft, design, events, festivals, fashion, film, TV, food, games, media, literature, publishing, music, performance, theatre, opera, dance, science or technology, will then be available to view on www.fundit.ie.
The project creators promote their ideas to the public, through their own contacts and social networks and the media, with a view to reaching their financial goal within a time period of their choosing – typically between four and eight weeks and funders can support from anywhere in the world providing they hold a credit card.
Fund it is based on an all-or-nothing approach. When the deadline for a project is reached, if the target is not met, funders’ pledges are cancelled and the project does not get funding. If the target is reached or exceeded by the deadline, all pledges are processed, and income raised is credited to the project creator, less a small commission.
The Fund it project is operated by Business to Arts, a not-for-profit organisation working to support resilience in the cultural sector through research, innovation and partnership. It was developed with the support of Bank of America Merrill Lynch and a technology grant from the Department of Arts, Heritage and the Gaeltacht.
An animation which outlines how Fund it works can be found on www.fundit.ie.