Discovering a ‘hidden tourism secret’

THE huge tourism potential of twin communities on the banks of Lough Derg has been described as a “hidden tourism secret” by a Minister of State.
Minister of State at the Department of Transport, Alan Kelly, who officially launched the Discover Killaloe and Ballina event on Monday, is delighted the tourism initiative has come to fruition.
“The Ballina-Killaloe area is a hidden secret and I’m delighted Fáilte Ireland, working with Waterways Ireland, have chosen to recognise its great tourism potential. I only see that growing into the future.
“I want to recognise the efforts of all the local tourism and hospitality operators, as well as the broader community of Ballina and Killaloe, for their support for this and other initiatives that will go a long way to promoting the area and supporting local job creation,” he said.
Discover Killaloe and Ballina takes place on Sunday, April 29 from 1pm to 6pm, as locals and visitors alike are encouraged to come along and enjoy an afternoon of free activities with fun for all the family.
In total, 62 events will be provided throughout the day, including free ‘Come and Try It’ sessions for kayaking, sailing, powerboating, angling and the arts; historic town walking tours, boats trips, tours of the cathedral, community garden and self-catering accommodation.
The Killaloe Market stallholders will be selling their produce at Between the Waters, while artisans will display their crafts in the cathedral. Many hospitality and retail outlets will also have special promotions running throughout the day.
Events are being co-ordinated locally via a steering group formed from representatives of local businesses and chaired by business owner, Doug Hyde.
Organised by Waterways Ireland, Fáilte Ireland, Shannon Development and North Tipperary and Clare County Councils, the open day will provide an opportunity to raise awareness of the tourism assets of the Killaloe and Ballina Region.
The initiative is part of a broader campaign to develop and promote Ireland’s Lakelands and Inland Waterways, which aims to significantly boost visitor numbers to the Lakeland regions over the next three years.
According to Éanna Rowe, director of marketing and communications at Waterways Ireland, “The event will highlight to locals and tourists the diversity and quality of attractions, activities and entertainment in this area.
“It will enhance the capacity of everyone to promote Killaloe and Ballina nationally and internationally and is expected to have an impact on tourist numbers and the local economy.”
Fiona Monaghan, Fáilte Ireland, said it is a great opportunity for the two local communities to showcase the variety of tourism and hospitality experiences in their community, which will encourage everyone to act as ambassadors for the area and Lough Derg for both domestic and international visitors.
“They may even consider inviting friends to join them for the weekend to sample the delights of the locality and its environs. This celebration is a great example of community spirit and collaboration and Ireland’s Lakelands and Inland Waterways can provide unique experiences for everyone. The natural environment provides excellent opportunities to participate in a huge range of sightseeing, cultural and outdoor activities,” he said.
For information and a catalogue of events, go to www.discoverireland.ie/lakelands.