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Ruth Moran, Tourism Ireland; Sadie Chowen, The Burren Perfumery; TV presenter Samantha Brown; and Sandra Burke, The Burren Perfumery, during filming at The Burren Perfumery for the PBS travel show Samantha Brown’s Places to Love.

US travel show with audience of millions to showcase Clare

Ennis College Further Education

CLARE will enjoy exposure to millions of Americans when it is featured early next year in a popular travel programme on the PBS network.

American TV presenter Samantha Brown will showcase the Banner County and Limerick in her award-winning travel programme, Places to Love which runs on PBS (Public Broadcasting Service).

An episode filmed here will air early next year to millions of people across the United States during prime time on the network.

Tourism Ireland invited Samantha Brown to film at a number of locations around Clare and Limerick for one 30-minute episode of the latest series of Places to Love. The programme showcases lesser-known spots and haunts in different destinations. Filming was supported by Fáilte Ireland.

Samantha and her film crew have been capturing lots of great footage at places like The Burren Perfumery, The Burren Smokehouse, King John’s Castle and Foynes Flying Boat & Maritime Museum.

Alison Metcalfe, Tourism Ireland’s Head of North America, said: “Tourism Ireland was delighted to invite Samantha Brown to come and film an episode of ‘Places to Love’ in Clare and Limerick. The episode will be seen by millions of people across the United States, shining a spotlight on some of the many things to see and do here and encouraging American holidaymakers to put Clare and Limerick on their vacation ‘wish-list’ for 2023.”

Tourism Ireland is rolling out a new ‘twinning’ initiative in 2022, which involves each overseas market ‘twinning’ with a specific region or area in Ireland – placing a special focus on the area. The United States is twinned with Clare and Limerick. Samantha’s visit is a great opportunity to secure excellent positive coverage about these ‘twinned’ areas.

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