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Pounding the pavements in US markets

TOURISM Ireland’s 2014 series of ‘Jump into Ireland’ sales blitzes across the United States kicked off recently – in Atlanta, Georgia; Tampa and Sarasota in Florida. Together with a delegation of Irish tourism companies, including Vaughan Lodge, Lahinch, Tourism Ireland will once again ‘pound the pavements’ in the all-important American market this year – targeting hundreds of travel agents and influential journalists in key cities. The recent sales blitz involved a busy schedule of B2B events, which included a brand new 60-minute TV show format highlighting Ireland to the influential American audience, as well as networking sessions with travel and lifestyle journalists – providing an excellent opportunity for the tourism partners from Ireland to showcase and sell their product to the key decision-makers they met in the various cities. Tourism Ireland also took the opportunity to introduce the Wild Atlantic Way to the travel agents and journalists attending the sessions in Atlanta, Tampa and Sarasota. Similar ‘Jump into Ireland’ events …

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