Lisdoonvarna looks set to attract even more visitors to its annual matchmaking festival this September after its most famous son featured in the New York Times recently. The North Clare Spa town, by all accounts, attracted record tourist numbers during the five-week festival last year. However, one local hotelier says interest is already surging, from the United States in particular, following Willie Daly’s extensive coverage in the well-known paper. “This article appearing in the New York Times certainly is a bonus for us. Usually, interest in the festival really gets going in May and June but this is worldwide coverage and getting into something like the New York Times, a well established and world-famous paper, is amazing. That type of press coverage will definitely help Lisdoonvarna this year,” said Marcus White of the White Hotel Group, of which the Hydro Hotel, the Imperial Hotel and the Burren Castle Hotel are all part. The socio-economic demographic of NY Times readers increases …
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