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Clare scientist has skin in the ethical game

Clonlara woman is combining her scientific training and sustainable ethos to effect change in business of skincare IT IS often said that the global beauty industry can have an ugly side. Heavily reliant on plastic packaging, the sector produces up to 120 billion units every year. And that’s before you get to the advertising hype, airbrushed images and increasing pressure to chase after perfection and eternal youth. One woman, who is determined to tackle some of those issues is Dr Ruth Kelly from Clonlara. The former environmental scientist is a pioneer in the emerging area of ethical beauty. It’s something that she believes passionately in, as do an increasing number of consumers. Ethically produced beauty products have become increasingly attractive, as they are more sustainable and can offer real skin benefits, as opposed to empty promises. “Women are under constant pressure to look ten years younger and really, that’s just rubbish,” – Dr Ruth Kelly. “We should look at time …

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