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Noel bags €100k from Dragons’ Den investor and plans to bring production of Backballer home

SHANNON entrepreneur Noel Marshall secured €100,000 of investment on BBC’s Dragons’ Den last Thursday night. His passion for the product really came through on the show, in which some back and forth negotiation saw him agree with Sara Davies that she would take a 20% stake in the company for the £100,000 investment. The investment comes with the rider that her stake will drop to 10% after she makes her stake back. The Clare man’s presentation was one of the highlights of the show and asked if Backballer had seen a sales boost on the back of the show, Noel responded, “Oh we have yeah, we have of course. We’ve taken 100 grand in orders on the back of it.” In the usual course of things, that represents around five times what he would expect to take in. Noel was fairly happy with how he had appeared on the show. “It was fine, I had a fair idea how it …

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Shannon’s Noel enters the Dragon’s Den

SHANNON entrepreneur Noel Marshall will be on BBC One’s Dragons’ Den this evening (Thursday, April 22), making a pitch for investment. In advance of the programme he couldn’t take the mystery out of the show by revealing whether he had been successful or not, but even appearing on the popular show should be a huge boost to his business, Backballer. “The publicity it should bring in terms of the UK market, that’d be worth £50,000 to £100,000. You’re talking about prime time BBC1, 8pm.” Noel developed Backballer after seeing a potential improvement to the conventional foamroller, which is used in treating sports injuries. Essentially, he saw the merit in mounting the roller onto a frame for stability, he developed a prototype and went from there to developing the Backballer company. Thursday night’s programme was filmed at Granada Studios in Manchester, and speaking about his appearance came to pass, Noel says, “I got onto them and they deemed us worthy to …

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