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Ennis fashion retailers rising to the challenges of Covid-19

THE personalised, customer-focused shopping experience that has become synonymous with the town of Ennis is still continuing despite the ongoing Covid-19 crisis. The pandemic has resulted in retail closures throughout the county, with businesses increasingly focusing their efforts online in a bid to meet these new unprecedented challenges. The last few weeks have highlighted the importance of having an online shopping presence, according to Gwen Culligan of the County Boutique in Ennis. While Patrick Burke’s is set to launch a personal shopping service utilising popular apps so people can purchase while still maintaining social distancing. The County Boutique launched its website last year allowing people to buy the latest looks from the comfort of their own home. Gwen tells us they were “incredibly lucky” to already be online when the Covid-19 restrictions were introduced. “We’re selling every day at the moment. I had been spending some time over the last few months putting things on the site, but I’ve been …

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