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The new Jaguar XE

New Jaguar XE launched in London

Jaguar revealed their brand new XE sports saloon at a spectacular launch event at Earl’s Court, London, this evening. The scene was more akin to a West End Show than the usual exhibitions normally seen at the venue. The 90 minute spectacular was narrated by actor, John Hannah and featured performances from Emili Sandé, The Kaiser Chiefs, Eliza Doolittle and what appeared to be half the actors currently appearing on the West End. The story brought us through scenes from Jaguar’s illustrious history as a 16 year old boy, aided by a time traveller, attempted to create a new Jaguar for 2015, distilling the ethos of the brand in the process before the final, spectacular reveal. It was certainly an enjoyable, at times breath-taking performance and really brought home how important the success of the XE is to Jaguar. I’m sure there were many celebrities attending, but I don’t write for Hello and I didn’t recognise any faces, beyond Sir …

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