Tag Archives: Hidden Heartlands

SAFETY will be to the forefront of visitors’ minds this summer, potentially creating opportunities to grow tourism in East Clare, under the Hidden Heartlands brand. That was the view of Fáilte Ireland’s Tony Dawson, who addressed the AGM of Tourism East Clare (TEC) and outlined his organisation’s priorities in promoting tourism in the area. “The media campaign currently is a work in progress and it all depends on what instructions will come from government on re-opening,” he explained. “The ‘Keep Discovering’ campaign is what it’s called. Last year, it was ‘Make a Break for It’. Roughly from June right through into December, the campaign will run on television and radio and, of course, on social media. There’ll also be some newspaper advertising, to a degree. The campaign will focus on staycations and aim to continue the success that we saw in that area, after the re-opening last year. We’ll also be involved in promoting ‘Stay and Spend’ and there’ll also …

CONSTRUCTION on a section of the proposed Shannon Greenway, which is set link Scariff to Limerick, could begin by 2023, bringing a welcome tourism and business boost to East Clare. An update on the greenway, which will run the length of the Shannon and originate in the Leitrim/Roscommon area, was given by Éanna Rowe, Regional Manager with Waterways Ireland at an active travel briefing last Thursday night, organised by Senator Róisín Garvey. Mr Rowe is responsible for the management, maintenance and development of the Shannon Navigation. He told the briefing that the greenway will form an integral element of a new tourism masterplan for the Shannon, which is due to be published shortly. “We’re working within [Fáilte Ireland’s] Hidden Heartlands brand and, to that end, we’ve just completed The Shannon Tourism Masterplan,” Mr Rowe outlined. “We hope to publish the plan in February. It’s the first time there has been single unitary plan for the Shannon, from any perspective. We’ve …