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Tag Archives: Breeze Up

Quin equestrian company moves horse sales on-line

NECESSITY is said to be the mother of invention, and that’s certainly true during the Covid-19 crisis. With severe restrictions on movement hitting the sale of thorough-bred horses, Quin equestrian specialist Johnny Hassett has responded by moving his business on-line. The Bloodstock Connection, at Ballyhannon House, specialises in producing what are called ‘breeze up’ horses. These are generally two-year-olds, who are galloped or ‘breezed’ along a track where prospective buyers can assess them before inspecting them at the sales arena. Taking the business into the virtual world was very much a “make or break” response to the coronavirus outbreak. “We made the decision around seven weeks ago,” Mr Hassett said. “It has gone well in that we’ve sold some horses, but the really big benefit has been to raise our profile and keep our names out there. As a breeze up company, we had doubled up on horses, twice as many horses and upped the calibre significantly and the spend, …

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