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Shannon’s Noel enters the Dragon’s Den

SHANNON entrepreneur Noel Marshall will be on BBC One’s Dragons’ Den this evening (Thursday, April 22), making a pitch for investment. In advance of the programme he couldn’t take the mystery out of the show by revealing whether he had been successful or not, but even appearing on the popular show should be a huge boost to his business, Backballer. “The publicity it should bring in terms of the UK market, that’d be worth £50,000 to £100,000. You’re talking about prime time BBC1, 8pm.” Noel developed Backballer after seeing a potential improvement to the conventional foamroller, which is used in treating sports injuries. Essentially, he saw the merit in mounting the roller onto a frame for stability, he developed a prototype and went from there to developing the Backballer company. Thursday night’s programme was filmed at Granada Studios in Manchester, and speaking about his appearance came to pass, Noel says, “I got onto them and they deemed us worthy to …

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