Home » Tag Archives: advertising

Tag Archives: advertising

Dooley says Government ‘blurring lines’ between journalism and advertising

FIANNA Fáil’s argument that the Government was blurring the lines between journalism and advertising with its Project Ireland 2040 marketing strategy turned heated in the Dáil on Wednesday, when proceedings were suspended after TD Marc MacSharry made an anti-semitic remark about the Government. Speaking from Leinster House, Fianna Fail’s communications spokesperson Deputy Timmy Dooley has distanced himself from his colleague’s remarks, describing them as “emotive”. Deputy Dooley had highlighted the approach taken by the Government in promoting Project Ireland 2040, by demanding that the secretary general of the Department of the Taoiseach and the head of its Strategic Communications Unit come before the Oireachtas Communications Committee to provide details of its marketing strategy. He said his party believes the Government is “attempting to blur the lines between journalism and advertising. Of course, it is appropriate for Government to advertise in media generally and successive governments have done that but it is always made clear that it is government originated and, …

Read More »

Cliffs of Moher go underground

Millions of French commuters are seeing ads for Ireland, featuring the Cliffs of Moher, on large billboard posters as they pass through the busy metro stations of Paris. Tourism Ireland in France has teamed up with a leading online travel agent – Go Voyages – once again this year for a joint promotional campaign. Some 660 billboard ads are prominently displayed in metro stations across the French capital, grabbing the attention of commuters with beautiful images of the Cliffs of Moher and the Causeway Coastal Route and featuring attractive offers for a weekend break – reminding them why they should put the island of Ireland on their holiday wish-list for 2016. The campaign also includes advertising in Direct Matin (free daily newspaper), radio ads on the Chante France radio station, online advertising and a dedicated Ireland page on the Go Voyages website. Elmagh Killeen, Tourism Ireland’s manager for southern Europe, said: “2015 was the third consecutive record-breaking year for French …

Read More »

Oh là là! The Cliffs of Moher take to the Paris metro

Millions of French commuters are seeing ads for Ireland on large billboard posters as they pass through the busy metro stations of Paris. Tourism Ireland in Paris has teamed up with French airline Transavia to highlight the new daily flight from Paris-Orly Airport to Dublin, which is due to begin on 1 June. The campaign with Transavia includes some 550 ads in the Paris metro highlighting great value fares to Ireland, which are grabbing the attention of commuters with a beautiful image of the Cliffs of Moher – and reminding them why they should put Ireland on their holiday wish-list for 2015. It includes online advertising and a competition on Facebook. This is the first time that Transavia will fly to a northern European destination. Ireland is not currently served from Orly Airport – so the new flight represents an important opportunity for both leisure and business tourism from the all-important French market. France is one of our top four …

Read More »
error: Content is protected !!