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Students recognised for promoting responsible drinking

LOCAL students have received national recognition for their efforts in promoting responsible drinking. Roy Duggan, 31, from Ennis, and Aaron Woods, 21, from Barefield, attended the gala DARE2BDRINKAWARE awards ceremony in Dublin recently.
At the awards ceremony, Roy, along with his team-mate, TJ Fogarty from Limerick, won awards for Best Multimedia and Public Vote – Best Multimedia for their entry, drinkaware comic, a multimedia project which promotes more responsible drinking using humour.
Meanwhile, Aaron Woods was awarded a commemorative plaque for his shortlisted entry, The Ignorant Truth, a film about two girls who bring their two friends home after a night out.
Roy is a student at Limerick IT and Aaron is a student at University of Limerick.
DARE2BDRINKAWARE.ie, now in its fourth year, is a competition for film and multimedia students, aimed at highlighting young people’s attitudes to alcohol. The competition is sponsored by drinkaware.ie and organised by the Digital Hub Development Agency (DHDA).
At the awards ceremony, the Clare students also had the opportunity to meet RTÉ and Lyric FM presenter John Kelly and acclaimed Irish director, Juanita Wilson, whose film, As If I Am Not There, has been screened in recent months to international acclaim. Ms Wilson was the guest of honour at the awards ceremony and also delivered the keynote address at the event.
Fionnuala Sheehan, chief executive of drinkaware.ie, congratulated Aaron, Roy and his team-mate on the work they had put into producing their film and multimedia entries. According to Ms Sheehan, their film and multimedia project –and the other shortlisted entries – highlighted how students can use new technologies and social media in innovative and thought-provoking ways to comment on young people’s attitudes to drinking.
“This year’s entries show that Irish students are becoming increasingly adept at using digital media tools to tell a story or bring home a message,” she said.
“Indeed, all of the shortlisted entries – both film and multimedia – have approached the competition in an innovative and original way, with shortlisted films using props such as bathroom mirrors, pin-boards collages and fictional phone apps to highlight the consequences of excessive drinking.”
Each category-winner at the awards ceremony won €1,000 in prize money, with the runners-up in Best Film and Best Multimedia Project winning €500. All shortlisted teams at the awards were also presented with custom-made commemorative plaques by Fionnuala Sheehan to mark their involvement in the competition.
Ms Wilson said, “I was very happy to be invited to speak at this event and to give my support to this positive initiative. It’s great to encourage young people to tackle difficult and challenging subjects, especially one so close to all our lives. I doubt there is anyone in Ireland who has not been touched adversely by the effects of alcohol abuse. I watched the shortlisted entries with great interest and look forward to seeing what subjects they choose to tackle next.”
The winning films and multimedia projects – and all shortlisted entries for the 2011 DARE2BDRINKKAWARE.ie competition – are available to view on www.DARE2BDRINKAWARE.ie.

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