A DELEGATION of 15 Irish tourism companies, including Shannon Heritage and five American tour operator partners, last week joined with Tourism Ireland in targeting hundreds of travel agents and influential journalists in Fort Worth, Houston and Austin in Texas
With a population of about 28 million, the state of Texas is becoming an increasingly important market for tourism to the island of Ireland. This is something which bodes well for Shannon Airport where transatlantic services have been increased this year.
Minister of State for Tourism and Sport, Michael Ring also travelled with the group for the second of its ‘Jump into Ireland’ 2014 sales blitzes in the US.
Tourism Ireland also introduced the country’s newest tourism experience, the Wild Atlantic Way at the various events. Similar ‘Jump into Ireland’ events will take place in Chicago and Boston, in September, as well as Los Angeles, San Francisco and Seattle, in November.