IN 2019 there was some criticism of Shannon Group after the Irish Open in Lahinch, with claims it had missed an opportunity to market Shannon Airport to an international audience.
If that was a mistake it’s not going to be repeated this year, as on Tuesday it announced a partnership with the Women’s Irish Open, which is being played at Dromoland from September 22-25.
It will be the first time for a Ladies European Tour event to be played in Ireland since 2012.
The competition will see 126 of the best professionals on the Ladies European Tour and leading Irish Amateurs take to the 18-hole Championship Course, including selected star players from the LPGA Money List.
Shannon Group CEO Mary Considine said, “We are delighted to become an official partner of the KPMG Women’s Irish Open, which is being held on our doorstep, at the acclaimed Dromoland Castle, providing an opportunity to highlight the fantastic golfing talent we have here in this country and promote Shannon Airport to a world-wide TV audience.
“This event will bring a welcome boost to tourism in the region, along with significant Irish and international media coverage. We look forward to welcoming players and golf enthusiasts to the airport. This is a wonderful opportunity to showcase the calibre of golf courses here to overseas visitors and put Ireland top of mind as a premiere golfing destination.”
The announcement follows another world class golfing event for the region after more than 30 private jets carrying some of the world’s top golfers landed at Shannon Airport to participate in the prestigious, star-studded, JP McManus Pro-Am in Adare Manor last month.
Owen Ryan has been a journalist with the Clare Champion since 2007, having previously worked for a number of other regional titles in Limerick, Galway and Cork.