Russian travel writers representing an inflight magazine and a fashion magazine, with a combined readership of hundreds of thousands of people, were in Clare this week, as part of their exploration of holiday destinations in Ireland.
The visit was arranged by Tourism Ireland the their itinerary, designed by Fáilte Ireland, included a guided walk in the Burren National Park, as well as visits to the Aillwee Caves and the Cliffs of Moher. The writers stayed at the Old Ground Hotel in Ennis and Dromoland Castle.
Jim Paul, Tourism Ireland’s head of developing markets, said, “Fact-finding visits like this are an important element of our overall annual publicity and PR programme; they are a really effective way for us to get positive exposure for Clare and Ireland through the international media.
“Outbound travel from Russia is growing fast, with almost 36 million visits outside of Russia taken each year. The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe and, while this will continue, it is important that we expand our focus beyond these markets and look to the longer-term opportunities presented by Russia and the other BRIC (Brazil, Russia, India and China) countries.”