Millions of people around the world will be reading and hearing all about Clare’s Wild Atlantic Way over the coming weeks and months, following this week’s visit by journalists from 13 different countries.
Invited here by Tourism Ireland, the group is made up of influential journalists from media outlets in the United States, Canada, Germany, France, Finland, Denmark, the Netherlands, Belgium, Switzerland, China, South Africa, India and Brazil.
They are here to experience some of the many things to see and do along Ireland’s Wild Atlantic Way and to then write or broadcast about it on their return home, to inspire prospective travellers to come and experience this part of Ireland for themselves.
Niall Gibbons, CEO of Tourism Ireland, said,”Fact-finding visits like this are an important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Clare and Ireland through the media around the world. The publicity value of the articles these journalists will produce when they return home is fantastic.”