An Italian TV crew has been filming along the Wild Atlantic Way for an episode of Geo & Geo, a popular magazine show that airs on one of Italy’s national TV stations, Rai 3.
The TV crew’s visit was supported by Tourism Ireland and Fáilte Ireland and their filiming will be broadcast next December, showcasing the spectacular scenery of the Wild Atlantic Way to more than one million viewers across Italy.
Niamh Kinsella, Tourism Ireland’s manager Italy, said, “We were delighted that the Geo & Geo TV crew decided to film along the Wild Atlantic Way. With about 1 million viewers per episode, it’s a fantastic opportunity to showcase the Clare to a huge Italian audience – helping to inspire them to come and explore the landscapes and locations which will feature in the show for themselves.”
In 2015, we welcomed about 321,400 Italian visitors to Ireland, up +25% on 2014.