Tourism Ireland invited a group of tour operators from the Middle East to visit Clare, in advance of attending a B2B workshop with Irish tourism companies in Dublin.
The visit was organised to encourage the visiting tour operators to extend the Ireland content of their existing programmes or to include the island of Ireland for the first time in their 2015 programmes.
Their itinerary included a guided tour of business and tourism attractions in North Clare, as well as Bunratty Castle. The visitors stayed at Trump International Golf Links & Hotel in Doonbeg.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said, “Tourism Ireland is delighted to bring these influential tour operators to Ireland for the annual New Markets Workshop, which provides such an important opportunity for our Irish tourism partners. Fact-finding visits like this are a valuable element of Tourism Ireland’s overall promotional effort in emerging tourism markets like the Middle East; they provide an excellent opportunity for us to position Clare and Ireland as a ‘must see’ destination among key travel decision-makers.”