A TOURISM Ireland campaign is under way in The Daily Telegraph showcasing the Wild Atlantic Way and Ireland to British holidaymakers.
The campaign includes a series of articles about Ireland in the Saturday travel section of The Daily Telegraph, which has readership of 1.4 million people across Britain.
An article Be a wild rover along Ireland’s dramatic coast, highlights the Wild Atlantic Way and “the towering Cliffs of Moher in County Clare, where you can stare west across to the Aran Islands”.
The campaign also includes a specially-created ‘Indulge in Ireland’ hub on The Telegraph website.
Julie Wakley, Tourism Ireland’s deputy head of Great Britain, said, “Our partnership with The Daily Telegraph is another excellent opportunity to highlight Clare and the Wild Atlantic Way. Tourism Ireland is actively promoting longer-stay holidays and encouraging British travellers to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.”