Invited by Tourism Ireland, four Chinese journalists, whose publications have a combined circulation of more than three million readers, are in Clare this week. They are staying in Dromoland Castle and visited the Cliffs of Moher.
A key element of Tourism Ireland’s promotional activity in China, to grow our share of this rapidly-growing tourism market, involves working with the media to generate positive publicity for the island of Ireland.
Amanda Burns, Tourism Ireland’s manager Asia, said, “China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. Working with journalists is a key element of our annual promotional programme in China. The aim of this fact-finding visit is to increase awareness of County Clare and Ireland, to help secure a greater share of the three million plus Chinese visitors who travel to Europe each year.
Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. As well as working closely with Chinese media, the organisation also undertakes co-operative promotions with key partners – including airlines and the travel trade.