A new television series on the Wild Atlantic Way is expected to have an audience of 15 million British viewers when it airs on ITV in the coming weeks.
Wild Ireland is fronted by renowned TV personality, Christine Bleakley, who explores the highlights of the world’s longest continuous coastal route by driving, cycling, hiking, swimming and kayaking her way from Malin Head in Donegal to Mizen Head in Cork.
The first of six 30-minute episodes will premier on British TV screens on Monday, April 13. Viewers in Ireland can tune in on UTV Ireland weekly from Wednesday, April 15 at 9pm.
Behind the project is Louth-based Big Mountain Productions, run by husband and wife team, Philip McGovern and Jane Kelly, who specialise in creating original format TV series.
At the launch, Taoiseach Enda Kenny said, “The Wild Atlantic Way is 2,500 kilometres of the most captivating coastal scenery you will ever lay eyes on, which is why it is attracting visitors from far and wide. The potential tourism benefit for the rural communities living along our rugged western seaboard is endless and I hope those who tune in to Wild Ireland will be inspired to come and explore the area for themselves.”