The Wild Atlantic Way, developed by Fáilte Ireland, has been awarded a commendation at the prestigious Landscape Institute’s Awards 2016.
Competing with 43 projects from both the UK and around the world, the Wild Atlantic Way received the “Highly Commended” Award for the Adding Value Through Landscape category for its branding and Interpretation scheme, at a ceremony in London today (Thursday).
The rationale behind the branding and interpretation scheme is to engage the visitor along the coastal touring route, provide a memento of their visit to each Discovery Point (where they can capture photos and digital content at Photo Points) and through interpretation panels introduce visitors to the local stories and customs of the area to encourage increased dwell time in these often remote coastal locations and encourage spend in the local community.
The Landscape Institute’s Awards are presented to landscape professionals in recognition of their outstanding work, and to encourage excellence. Every year, the Institute acknowledges those working on the most innovative projects to have shaped, restored and protected the natural and built environment. For the Wild Atlantic Way, the Institute recognised the Paul Hogarth Company for its work with Fáilte Ireland to develop the Wild Atlantic Way Branding and Interpretation scheme for the coastal route.