A young Gort woman is set to become the new face of one of Ireland’s best-known retail brands. Sarah Jane Waters from Shanaglish, Gort was recently revealed as the winner of the Carraig Donn/Ireland AM Carraig Donn Woman competition.
The competition had been running on Ireland AM, in the Sunday World and in all the Carraig Donn shops nationwide. The object of the competition was to find the typical Irish women who personifies the brand, Carraig Donn.
Carraig Donn Woman wanted to find a woman who is interested in clothes and fashion, who has a busy life and yet makes an effort with their appearance. Hundreds of entries were received and 10 women nationwide reached the final.
However, Sarah Jane, who is a primary school teacher in Gort, didn’t enter the competition herself. It was her proud mother who filled out the entry form and submitted it.
The finalists were from a range of age and size profiles to reflect modern life but it was the attractive, red-haired Sarah Jane who got the verdict.
Although Sarah Jane had no previous experience as a model, she enjoyed a magazine photoshoot in Dublin after her win. However, as part of her prize, she can look forward to heading to Spain in February for a glitzy modelling assignment for Carraig Donn’s extensive spring/autumn collections and brands. The results of the photo shoot will be seen in posters at Carraig Donn’s 18 stores across the country, including Ennis, as well as in gift catalogues.
A €2,000 gift voucher will also help Sarah Jane to snap up plenty of new clothes, shoes and accessories to expand her wardrobe for 2010.
Commenting on the competition, Barbara Stack of Carraig Donn said they were delighted with the response from women all over the country and that the judges had a tough task in making their final selection.
Barbara said she believed that they had unearthed a very good representative. “Sarah Jane is certainly the kind of person who personifies Carraig Donn, combining natural beauty with a great personality. She has an exciting assignment as part of her prize and we wish her well.”