Tag Archives: Tourism Ireland

The Cliffs of Moher will feature in a 45-minute documentary, Glamorous Ireland, that will air today to a huge Chinese audience. A crew from China Central Television (CCTV-4) visited Ireland in May, to film the documentary. Filming took place at various locations around Ireland, including the spectacular Cliffs. The resulting programme – highlighting our beautiful landscape, arts and crafts, as well as Irish society and family life – will be seen by an estimated 80 million Chinese around the world. CCTV-4 is the only Chinese channel with a global reach. A key element of Tourism Ireland’s promotional activity in China, to grow our share of this rapidly-growing tourism market, involves working with the media to generate positive publicity and raise awareness of the island of Ireland. Niall Gibbons, CEO of Tourism Ireland, said, “With an audience of about 80 million viewers, the Glamorous Ireland documentary is the kind of publicity that money simply could not buy and is an excellent …

Invited by Tourism Ireland, four Chinese journalists, whose publications have a combined circulation of more than three million readers, are in Clare this week. They are staying in Dromoland Castle and visited the Cliffs of Moher. A key element of Tourism Ireland’s promotional activity in China, to grow our share of this rapidly-growing tourism market, involves working with the media to generate positive publicity for the island of Ireland. Amanda Burns, Tourism Ireland’s manager Asia, said, “China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. Working with journalists is a key element of our annual promotional programme in China. The aim of this fact-finding visit is to increase awareness of County Clare and Ireland, to help secure a greater share of the three million plus Chinese visitors who travel to Europe each year. Tourism Ireland has offices in Shanghai, Beijing, Guangzhou and Chengdu. As well as working closely with …

Eleven Chinese tour operators visited Co Clare during the past week where they experienced first-hand some of the many things to see and do in The Banner County. They were guests of Tourism Ireland. They took the ferry from Tarbert to Killimer and continued to Kilkee, where they enjoyed lunch at The Strand Bistrot. Then it was on to the Cliffs of Moher and Bunratty Castle & Folk Park. Amanda Burns, Tourism Ireland’s manager Asia, said: “China is an important emerging travel market and one that Tourism Ireland is committed to growing over the coming years. Working with Chinese tour operators and travel agents is an important part of our annual promotional programme. “The aim of this week’s fact-finding visit is to increase awareness of Clare and Ireland among these influential travel professionals, to help secure a greater share of the 3+ million Chinese visitors who travel to Europe each year. Tourism Ireland aims to grow the number of Chinese visitors …

American business tourism company representatives have been taking part in a fact-finding visit of Clare and Ireland, as guests of Tourism Ireland, Fáilte Ireland and Dublin-based destination management company, Event Partners. The group includes senior representatives of companies involved in the MICE (meetings, incentives, conferences and events) industry, who are responsible for organising large-scale events all over the world, They are here to discover more about the world-class facilities and accommodation on offer in Clare and Ireland, as well as the great experiences business delegates can on the sidelines of their conference or meeting. The group’s itinerary included a cruise from Doolin Pier to the Cliffs of Moher, an overnight stay at Dromoland Castle and a cruise in Killaloe. Alison Metcalfe, Tourism Ireland’s head of North America, said, “We are delighted that so many of these American business tourism buyers have taken the time to visit Clare and Ireland, to experience for themselves some of the superb facilities on offer …

In a week dominated by aviation-related headlines, Shannon Chamber hosted a luncheon seminar where two key players in the tourism and travel sectors – Niall Gibbons, chief executive of Tourism Ireland and Suzanne Boda, senior vice president Asia, Canada, Europe and Cargo, American Airlines – were guest speakers. The lunch, sponsored by American Airlines, was held in the Radisson Blu Hotel, Limerick and attended by representatives from the business, tourism and hospitality sectors. Chamber president Kevin Thompstone said in his introductory remarks that access and connectivity is the key to increasing visitor numbers to the West of Ireland. “With just over 5% of international traffic to Ireland, Shannon delivers 15% of the West’s, 37% of Shannon’s and 12% of the South-West’s overseas holidaymaker bed nights. This demonstrates the link between access to Shannon and tourism activity in Shannon and the surrounding regions. The West has the product and the amenities and is proactively creating awareness, through Tourism Ireland, in international …

Lisdoonvarna is set to benefit from a massive tourism campaign, launched by Tourism Ireland just hours after the yes vote in the marriage referendum was announced. The campaign, ‘Ireland says I do’ which features a short video of The Outing LGBT festival in Lisdoonvarna, is being rolled out to nine markets, including Britain, the United States, Canada, the Nordic Region, Australia, France, Spain, Italy and Germany. Lisdoonvarna voted a resounding yes to the marriage equality referendum, polling just over 59% in favour. According to the tally taken at Ennis Courthouse on Saturday, 419 yes votes were counted in the Lisdoonvarna National School polling station, compared with 286 no votes; thirteen were spoiled. Of the valid votes, 59.4% were in favour of changing the constitution to allow marriage between two people regardless of sex. Marcus White, from the White Hotel Group said, “Bookings have already been flooding in – it is going to be one of the busiest on record. Publicity …

Representatives of Clare County Council, who are in New York for the St Patrick’s Day period, met with senior executives from Tourism Ireland this week. They were briefed on Tourism Ireland’s extensive promotional programme for 2015, which is in full swing right now. Tourism Ireland aims to build on the success of 2014, which was the best year ever for tourism from the United States, with visitor numbers increasing by +13% over 2013 – 134,000 additional American visitors during the year. Tourism Ireland’s Alison Metcalfe said, “Our ambition for 2015 is to grow visitor numbers from the US by a further +6% and we look forward to working closely with our valuable industry partners, in both the US and Ireland, to achieve that target. The outlook for 2015 is very positive, particularly given that the number of airline seats from the United States to Ireland is set to grow by +14% in the peak summer season months, making it that much …

Tourism Ireland kicked off its promotional drive for 2015 this week with a campaign that includes ‘wrapping’ the Daily Telegraph with images of Ireland, including one of the Cliffs of Moher. The wrap was seen by more than 1.2 million readers and potential holidaymakers for Ireland, across Britain. This is the first time ever that Tourism Ireland has ‘wrapped’ the Daily Telegraph in Britain. The four-page wrap also features Powerscourt Gardens in County Wicklow, Eyries (on the Beara Peninsula) and Dublin. The Tourism Ireland campaign, which is being rolled out in Great Britain, the United States and Mainland Europe, has been timed to coincide with the Christmas holiday period and aims to grab the attention of travellers everywhere, as they begin looking at potential destinations and planning their holidays for the year ahead. Niall Gibbons, Tourism Ireland’s CEO, said, “Our end-of-year campaign has been specially designed to highlight short breaks and holidays in Ireland and to appeal to our key …