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Tag Archives: Tourism Ireland

Mid-West hits the West End

Over 40 British leading meetings and events professionals enjoyed a flavour of the Mid-West, at the annual ‘Ireland Meets the West End’ gathering in London this week. The B2B event saw the buyers meet, and do business with, some 33 tourism businesses from Ireland, including the Shannon Region Conference & Sports Bureau. ‘Ireland Meets the West End’ is organised by Tourism Ireland in conjunction with Fáilte Ireland and Tourism Northern Ireland, to grow business tourism from Britain to the island of Ireland. It proved to be a valuable opportunity for the Irish companies to showcase and sell their product for 2017 and to communicate what is unique about Ireland as a world-class destination for doing business. David Boyce, Tourism Ireland’s deputy head of Great Britain, said, “Business tourism is an important, high yield sector and Tourism Ireland has undertaken a busy programme of activity throughout 2016, to grow this type of tourism. Our promotions have been highlighting our world-class venues …

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Drive to entice British tourists to Clare

Shannon Ferries in Killimer joined Tourism Ireland at the Classic Motor Show in Birmingham over the weekend in a drive to entice British tourists to the county by highlighting car touring holidays in Clare. The Classic Motor Show is an annual event which takes place over three days at the NEC in Birmingham. It attracts around 65,000 people, offering an excellent platform to spread the world about car touring holidays around Ireland among car enthusiasts – and prospective holidaymakers for Ireland – in Britain. Vanessa Markey, Tourism Ireland’s Head of Great Britain, said: “The Classic Motor Show was another excellent opportunity to highlight our superb driving routes, including the spectacular Wild Atlantic Way. Tourism Ireland is actively promoting longer-stay holidays and encouraging British travellers to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. “Since the UK referendum on Brexit, …

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Hitting the road ‘Down Under’

Tourism Ireland, together with 13 Irish tourism companies, including Dromoland Castle, is preparing to undertake a week-long sales mission to Australia and New Zealand next month – to grow tourism from both markets. The sales mission, which takes place from November 14-21, will target some 300 influential travel agents, tour operators, airlines and travel journalists in the key cities of Auckland, Brisbane, Sydney and Melbourne. The objective is to engage with travel professionals in the four cities who are currently selling the island of Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their future brochures and programmes. Business links between the tourism companies from Ireland and the influential travel professionals in these markets will be strengthened during the sales mission. The island of Ireland has seen very good growth in visitors from Australia and New Zealand over the past …

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Italians view Wild Atlantic Way

An Italian TV crew has been filming along the Wild Atlantic Way for an episode of Geo & Geo, a popular magazine show that airs on one of Italy’s national TV stations, Rai 3. The TV crew’s visit was supported by Tourism Ireland and Fáilte Ireland and their filiming will be broadcast next December, showcasing the spectacular scenery of the Wild Atlantic Way to more than one million viewers across Italy. Niamh Kinsella, Tourism Ireland’s manager Italy, said, “We were delighted that the Geo & Geo TV crew decided to film along the Wild Atlantic Way. With about 1 million viewers per episode, it’s a fantastic opportunity to showcase the Clare to a huge Italian audience – helping to inspire them to come and explore the landscapes and locations which will feature in the show for themselves.” In 2015, we welcomed about 321,400 Italian visitors to Ireland, up +25% on 2014.  

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Media traverse the Burren

A media group from Germany, Spain and the US are in the Burren this week to experience and sample one of Ireland’s best tourism and gastronomy destinations. Included in the visiting group is Frances Folsom who writes for the Boston Globe and Dallas Morning News, which have a combined circulation of over two million. The trip, organised by Fáilte Ireland, in conjunction with Tourism Ireland, will allow the journalists to enjoy the vast selection of seasonal and local produce on the County Clare leg of the Wild Atlantic Way. Welcoming the group to Ireland, John Mulcahy, Fáilte Ireland’s head of Food Tourism, said, “We welcome the opportunity to showcase our island, and indeed The Burren, with its range of food trails, festivals, farmer’s markets. “With the emergence of a distinctive Irish cuisine, our intention is clear; Ireland aims to become one of the world’s hottest new culinary destination and we want to highlight this to our visiting media where they …

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Dutch explorers in the Burren

One of the biggest tour operators in the Netherlands, de Jong Intra Vakanties, together with 16 of its top-producing travel agents, were in Ireland this week as guests of Tourism Ireland and Fáilte Ireland. The aim of the travel agents’ fact-finding visit is to allow them experience some of the country’s superb tourism offering, so that when they return home they will be even more enthusiastic, and better equipped, to advise their clients about travelling here. In Clare, the group enjoyed visits to the Burren Centre in Kilfenora, the Ailwee Caves and the Cliffs of Moher. Karen van der Horst, Tourism Ireland’s manager the Netherlands, said, “Fact-finding visits like this are an important element of our work with the travel trade in the Netherlands, as the travel agents get to experience at first-hand what’s on offer here for Dutch holidaymakers. “2016 looks set to be another good year for tourism from the Netherlands, with the latest CSO figures showing visitor numbers from …

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Chasing tourism opportunities in Dublin

Clare tourism businesses were in Dublin this week to attend the high-profile Meitheal, Fáilte Ireland’s largest trade fair. Organised by Fáilte Ireland, in conjunction with its sister agency Tourism Ireland this year’s event brought over 310 overseas buyers into the country to meet with 455 Irish tourism businesses. Last year’s Meitheal event resulted in over 2,650 new business contracts being signed, including almost 900 contracts with international operators who had never programmed Ireland before. At this year’s event, there were up to 40 tour operators in attendance who have not previously had Ireland on their books – predominantly from China, India, the Gulf States and South Africa. Speaking at Meitheal, Fáilte Ireland’s CEO, Shaun Quinn, said, “By bringing both overseas and Irish operators together eyeball to eyeball, we managed to generate deals and contracts which will ensure significant additional tourism activity next year – including in County Clare”. “Whether at the trade fair, or through our tailored trips around the country, for the overseas attendees, Ireland certainly impressed our overseas guests and …

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Italian focus on Cliffs of Moher

Tourism Ireland’s is targeting the Italian market, with billboard advertisements highlighting the Cliffs of Moher and Ireland in the key metro stations of Milan and Brescia. Tourism Ireland has teamed up with eDreams, one of Italy’s top online travel agents, in a joint campaign to promote Ireland to affluent commuters, with attractive offers encouraging them to book their Irish holiday on eDreams, a popular booking platform in Italy. The poster ad shows a stunning image of the Cliffs of Moher and features an attractive offer for a short break – reminding Italians why they should put Ireland on their holiday wish-list for 2016. As well as the metro ads, the campaign is also highlighting holidays in Ireland through email marketing to hundreds of thousands of travellers throughout Italy on the eDreams database, as well as online advertising on the eDreams site. In 2015, we welcomed about 321,000 Italian visitors to Ireland, up +25% on 2014. Niamh Kinsella, Tourism Ireland’s manager …

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