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Tag Archives: topurism promotion

Hitting the road ‘Down Under’

Tourism Ireland, together with 13 Irish tourism companies, including Dromoland Castle, is preparing to undertake a week-long sales mission to Australia and New Zealand next month – to grow tourism from both markets. The sales mission, which takes place from November 14-21, will target some 300 influential travel agents, tour operators, airlines and travel journalists in the key cities of Auckland, Brisbane, Sydney and Melbourne. The objective is to engage with travel professionals in the four cities who are currently selling the island of Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their future brochures and programmes. Business links between the tourism companies from Ireland and the influential travel professionals in these markets will be strengthened during the sales mission. The island of Ireland has seen very good growth in visitors from Australia and New Zealand over the past …

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