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Tag Archives: killer look

Warning to women on seatbelts

The Road Safety Authority (RSA) has launched a new digital road safety campaign focusing on the misuse of seatbelts by women. The campaign entitled “Get This Season’s Killer Look”, is aimed at discouraging women from wearing their seatbelts under their arm, which can cause horrific injuries in the event of a collision. A study of 300 women aged 17 to 34, undertaken in 2016 by Behaviour & Attitudes, on behalf of the RSA found that: · 28% admitted to misusing a seatbelt by wearing it under the arm, rising to 35% among younger women. · 53% of those interviewed said that their friends wore the seatbelt under the arm · The main reasons cited for wearing the seatbelt under the arm were to relieve neck tension (49%) and for general comfort (47%). · 9% said it was to protect their tan, or 7% to protect clothing. · While seatbelt compliance is consistently very strong among young females, it is not …

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