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Spotting the danger signals of dating abuse

WOMEN’S Aid, the national organisation providing support and information to women experiencing domestic violence and dating abuse, launched its new look #TooIntoYou public awareness campaign on St Valentine’s Day. It will run until March 8, International Women’s Day. The campaign is aimed at young women, aged 18 to 25 years old, and highlights abusive and controlling behaviour in intimate relationships. To encourage discussion about healthy and unhealthy relationships, the #TooIntoYou campaign features seven characters (including ‘Controlling Conor’, ‘Send Nudes Niall’, ‘Needy Neil’, ‘Dramatic Dan’ and ‘Triple Text Thomas’) that reflect the insidious and harmful ways that young women experience dating abuse from their boyfriends or exes. The campaign also helps young women to spot the 10 key danger signs of dating abuse and provides information to combat online stalking and digital abuse. It is supported by Norah Casey and Bláthnaid Treacy. Margaret Martin, director of Women’s Aid, says, “Dating abuse is a significant issue for our frontline support services and research has …

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