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Ireland underachieving in sports tourism

Ireland is underachieving in its sport tourism potential despite having the capacity to be a major global player, the Shannon Group European Sport Tourism Summit in Limerick, heard this week. According to one of the world’s leading experts on sport market intelligence, Mike Laflin of Sportcal, Ireland ranks just 60th in the world, behind Barbados and Andorra, in terms of attracting major global sport events over the past six years and he recommends the establishment of an agency to devise a ten-year strategy and head-up bidding for major global events. Sport tourism is estimated to be worth €450bn globally and growing at a rate of 14% per annum, compared to wider tourism growth of 5%. Mr Laflin was one of a host of leading international experts who addressed the summit, which is one of the leading global think-tanks on the industry annually. He was joined on the podium by Commonwealth Games CEO, David Grevemberg; Ryder Cup director, Richard Hills, director …

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