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Tag Archives: Cliffs of Moher

360º views of the Wild Atlantic Way

Virtual reality (VR) experiences along the Wild Atlantic Way can now be accessed publicly via apps or on desktops. Launched by Fáilte Ireland,  the tourism promoter also unveiled is a new 360° views of the Wild Atlantic Way, which will add another level of immersion when visitors research the destination. Already the first of the 360° videos promoted publicly, Surfing at the Cliffs of Moher, has generated 150,000 views amongst potential visitors. Fáilte Ireland recently piloted VR as a potential sales tool at ITB Berlin, one of the world’s largest tourism trade fairs with 10,000 exhibitors from 187 countries and territories and with approximately 100,000 international trade visitors and members of the public in attendance. Following on from the successful demonstration to the international trade, Failte Ireland are now giving everyone the chance to view the experiences for themselves. A number of exciting activities (surfing under the Cliffs of Moher; sea stack climbing; beach horse riding; and cycling along the …

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Freestyle football at Cliffs of Moher

THE Cliffs of Moher features in an innovative Tourism Ireland Euro 2016 promotion, to capitalise on the tourism potential of the tournament. Celebrating the historic and remarkable achievement that both Northern Ireland and the Republic of Ireland teams have qualified for the tournament, Tourism Ireland has created a new online film – bringing the beautiful game together with some of the most beautiful places on the island of Ireland. The video features two freestyle footballers – Jamie Knight in Northern Ireland and Dara Coyne in the Republic of Ireland – playing ball at some of our top visitor attractions, including O’Brien’s Tower and the Cliffs of Moher. The campaign will be rolled out on Facebook and YouTube in seven markets, including France, Germany, Britain, Italy, Spain, Sweden and Canada, leveraging devotion to football in those countries. The film will also be promoted worldwide on Ireland.com (16.6 million visits in 2016) and via Tourism Ireland’s social media platforms – with its Facebook fans (about 3.6 million fans), Twitter followers (346,000), and on its YouTubechannel. …

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Italian focus on Cliffs of Moher

Tourism Ireland’s is targeting the Italian market, with billboard advertisements highlighting the Cliffs of Moher and Ireland in the key metro stations of Milan and Brescia. Tourism Ireland has teamed up with eDreams, one of Italy’s top online travel agents, in a joint campaign to promote Ireland to affluent commuters, with attractive offers encouraging them to book their Irish holiday on eDreams, a popular booking platform in Italy. The poster ad shows a stunning image of the Cliffs of Moher and features an attractive offer for a short break – reminding Italians why they should put Ireland on their holiday wish-list for 2016. As well as the metro ads, the campaign is also highlighting holidays in Ireland through email marketing to hundreds of thousands of travellers throughout Italy on the eDreams database, as well as online advertising on the eDreams site. In 2015, we welcomed about 321,000 Italian visitors to Ireland, up +25% on 2014. Niamh Kinsella, Tourism Ireland’s manager …

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Cliffs of Moher go underground

Millions of French commuters are seeing ads for Ireland, featuring the Cliffs of Moher, on large billboard posters as they pass through the busy metro stations of Paris. Tourism Ireland in France has teamed up with a leading online travel agent – Go Voyages – once again this year for a joint promotional campaign. Some 660 billboard ads are prominently displayed in metro stations across the French capital, grabbing the attention of commuters with beautiful images of the Cliffs of Moher and the Causeway Coastal Route and featuring attractive offers for a weekend break – reminding them why they should put the island of Ireland on their holiday wish-list for 2016. The campaign also includes advertising in Direct Matin (free daily newspaper), radio ads on the Chante France radio station, online advertising and a dedicated Ireland page on the Go Voyages website. Elmagh Killeen, Tourism Ireland’s manager for southern Europe, said: “2015 was the third consecutive record-breaking year for French …

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World Award for Burren and Cliffs

THE Burren and Cliffs of Moher Geopark has won a major international award, recognising it as a global leader in sustainable destination development. On Wednesday, the Geopark was revealed as the winner of the Destination Leadership award by National Geographic at their prestigious World Legacy Awards. The Geopark, which is managed by Clare County Council and receives support and funding from the Geological Survey of Ireland and Fáilte Ireland, won the Destination Leadership category for its tourism for conservation project, GeoparkLIFE. The Burren and Cliffs of Moher Geopark was the only European winner at the awards, which honours tourism companies, organisations and destinations regarded as leaders in sustainable tourism best practices. Speaking at the ITB Berlin Convention in Germany, at which the announcement was made, Mary Howard, leas-cathaoirleach of Clare County Council, said the award “is testament to the partnership approach to managing sustainable tourism in the Burren that has been developed over the years by Clare County Council, regional …

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Cliffs visitor numbers climbing

Visitor numbers to the Cliffs of Moher Visitor Experience were up 15.8% during 2015, it has been confirmed. 1,251,574 people visited the Clare County Council owned centre last year compared to 1,080,501 during 2014, meaning that the Cliffs of Moher broke the one million visitor figure for the just the second time ever last year. It is the fifth successive increase in visitor numbers to the Cliffs of Moher with year-on-year increases of 12.5%, 10%, 8%, 10% and 12.3% being achieved during 2011, 2012, 2013 and 2014 respectively. Fully Independent Travellers (FITs), mainly travelling by car, made up 49% of the total, representing a 14.6% increase compared to 2014   Groups travelling by coach made up 45.6% of the total and increased by 16.1% on the previous year.  Others including walkers, cyclists and those travelling by public transport made up 5.4% and increased by 16.5% compared to 2014. “This is the highest number of visitors since records were first kept exceeding the …

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The Burren through Carsten’s lens

The Burren and the Cliffs of Moher is the subject of a new book by one of Ireland’s leading photographers. This Is The Burren, Carsten Krieger’s photographic ode to the world-famous region, will be launched by Rose Hynes, a native of North Clare and chair of Shannon Group plc, in Hyland’s Burren Hotel, Lisdoonvarna on  Sunday. The Burren and the Cliffs of Moher was last week designated UNESCO Global Geopark status. The 176 photographs featured in This Is The Burren capture the essence of the Burren, including its weathered karst landscape, the ever-changing light; the exotic flora; the elusive wildlife; the tombs, cairns, forts and churches, and the people who call the Burren their home. Carsten Krieger, who was born in Germany, visited the Burren after learning it was the inspiration for J.R.R. Tolkien’s Middle Earth. More visits followed before he and his wife finally decided to move to County Clare to be close to the unique landscape. Cathaoirleach of …

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National Geographic award nomination for Burren

The Burren and Cliffs of Moher Geopark has been shortlisted in an international awards scheme hosted by The National Geographic. The Geopark, which was yesterday (Tuesday) designated as a UNESCO site, has been shortlisted in the Destination Leadership category of The National Geographic World Legacy Awards alongside Destination Røros (Norway) and Travel Oregon (United States). The annual scheme honours tourism companies, organisations and destinations regarded as leaders in sustainable tourism best practices. Welcoming the Burren’s inclusion in the National Geographic World Legacy Awards shortlist, Carol Gleeson, manager of the Burren and Cliffs of Moher Geopark said, “The award we are in consideration for is Destination Leadership, a category for destinations demonstrating environmental best practices, protection for cultural and natural heritage, benefits to local people and educating travellers on the principles of sustainable tourism.” Ms Gleeson continued, “The award nomination is testament to the partnership approach to managing sustainable tourism in the Burren that has been developed by regional development agencies …

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